what rural market/people needs.........service or low price
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rural markeing or development {retail sector}
Functional Area :
R&D
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About "what rural market/people needs.........service or low price" topic:
ok guys now start write on what rural people neeed ....are they looking more for service...or low price
points to be kept into mind
1 low income
2 traditional taste
3 giant players working
4 govt orking
5 most importnt ....first fulfill thier basi needs..roti , kapda aur makaan..
crux - first should provide them money to spend after offer them to buy...
now ur turn guys lets start
2 debates
, 1 idea contests
on topic: "what rural market/people needs.........service or low price"
Prev1NextShowing 1 - 3 of 3
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(rate this)
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1
BY DEVELOPING RURAL-SPECIFIC PRODUCTS
2
BY UNDERSTANDING CULTURAL AND SOCIAL VALUES
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moupriya sengupta
| Added idea
"recognition problem"
| 1 year ago
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electricity and moneytary problem are the main problem for rural peoples.so the campany should made such type of products which they can afort easly and the product feature should be simple for understand the rural people beacuse the main problem...
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Ankit
| Added idea
"By Developing socio-cultural influenced rural specific products."
| 1 year ago
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Companies main problem is that they want to sell urban products to rural. If it`s segmentation & targeting is wrong how can it will go for positioning strategy..........
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sivakumar krishnaswamy
| Supported idea
"BY DEVELOPING RURAL-SPECIFIC PRODUCTS"
| 2 years ago
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Value for Money is generally the key driver of consumers, when such rural consumers utilise their surplus. while this behaviour is not very different from urban consumers, key issue with rural consumer is that their recognition of what is a "must...
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Ideate: "What Strategies companies should adopt for Rural Marketing?" deleted from your view.
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(rate this)
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supporting change
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1
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VS |
0
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maintaining status-quo
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souren
| Argues in support of
"supporting change"
| 1 year ago
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1. untapped market, 2. vulnerability. 3.hidden potency
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Debate: "Advertisements need to reboot to outreach rural middle class" deleted from your view.
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(rate this)
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i say yes
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4
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VS |
1
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who can give me satisfactory answer
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VISHWAS PURANDARE
| Argues in support of
"who can give me satisfactory answer"
| 1 year ago
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basically this can be explained as below 1. Purchasing power in the area of rural market is important. Nowadays you can classify it in semi urban area and rural area and it can be exploited with proper policy of marketing suitable products. 2....
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Sheetal Jadhav
| Argues in support of
"i say yes"
| 1 year ago
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Its a yes for me too. There are enough malls in the urban areas and its almost saturated. So it would be better to enter the rural market where the demand is high.
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Debate: "companies should focus on rural retailing more than mall traditipon" deleted from your view.
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