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What steps should be adpoted by organised retailers in India to push their sales ?
Tags :
Organised retailer,innovative method to push sales,tracking customer's need
Industry :
Retail Chain/Logistics
Functional Area : Performance Management, Performance, Business Processes, R&D, Organizational Development |
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About "What steps should be adpoted by organised retailers in India to push their sales ?" topic:
Strategies like promotions,advertising have already been adopted by various retailer...how about starting credit policies and forming database tracking customer's taste and buying potential......
3 debates
, 10 idea contests
, 1 question
on topic: "What steps should be adpoted by organised retailers in India to push their sales ?"
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(rate this)
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1
Use your Database
2
Being a stand out in the competition
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selves
| Added idea
"cannot increase sales, but bring down cost of sales."
| 2 years ago
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increasing the sales or cutting down the expenses can be done only to a certain degree. the ideal way to make a business healthy is to keep the cost of sale very low. 1 % decrease in the COS can bring in multiple growth in net margins. have a...
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veena srinath
| Supported idea
"Use your Database"
| 2 years ago
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yes, direct marketing might have better results than mass marketing during such times. Also, if one must run promotions its better to reward a loyal customer because he is more likely to buy and will stay longer with you when the good times are...
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Gaurav Sharma
| Supported idea
"Use your Database"
| 2 years ago
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Fresh database can be created if they open a field to key in mobile number against a billing@POS.This will not reflect in the printout handed over to a customer. Like this database will always be updated.No additional cost is involved.This...
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Ideate: "How retailers can increase sales in an economic slowdown?" deleted from your view.
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(rate this)
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1
Quality Assurance, Wide Range of Variety & Personal Attention to Customer
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Right supply chain strategy
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Davies francis
| Added idea
"customer service"
| 1 year ago
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according to my view the best is give service to cutomer the customer will respond back
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shad
| Supported idea
"Right supply chain strategy"
| 2 years ago
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Dear Professor Siddharth, What you mentioned about pricing and supply chain is correct conceptually however your initial statements sound a bit contradictory. Reason #1: You mentioned if 2 stores have similar variety of products, then its pricing...
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Manish Gaurav
| Supported idea
"Quality Assurance, Wide Range of Variety & Personal Attention to Customer"
| 2 years ago
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Dear Mr.Siddharth Every retail store that has effective efficient supply chain strategy will not be successful unless it gets the customers to the shop. So, the 3 factors mentioned by me are the cause of business to be a success...
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Ideate: "What according to you is the critical retail mantra for success ?" deleted from your view.
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(rate this)
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1
Promotional events
2
Sale Sale Sale
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anuradha gupta
| Added idea
"promotional event"
| 11 months ago
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promotional events can only increase sale as more people become aware of it
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R.Saseenthren
| Supported idea
"Sale Sale Sale"
| 11 months ago
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Sale once we hang this Board in any show room than we know seasonal offers are coming in,always sales go with the seasonal New Year Sales,Christmas,Dipavallie,Thaipongal etc.this is ideal for Home appliances,Cloths, Electronics, also I noticed the...
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Alok Sharma
| Supported idea
"Promotional events"
| 3 years ago
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There is nothing better then to engage the customer, keep doing some or other promotions, they can be price let, qty led or occassion led. just giving discount is not right option.
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Ideate: " How to get more and more customers to your retail store ?" deleted from your view.
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(rate this)
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In todays emerging retail market , so called 'ORGANISED'........ With the competitive scenario, companies trying to outclass each other offlate all the players have realised that it is more process d...
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Manish Gaurav
| Answered
| 2 years ago
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Process Ofcourse!!! Becoz its The Working Pattern Strategically developed by the company for its smooth, efficient effective functioning to gain more profit where as people in the process involved are not always guaranteed to be in the...
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Manish Gaurav
| Answered
| 2 years ago
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Sandeep Sharma
| Answered
| 2 years ago
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There are lot of process, systems, best practices have been discussed and implemented everywhere but do all this possible with the right people. The answer is NO. In retail also, which still has to see a lot of trasition in his growth path have...
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Answer: "what do rate first in retail operations - 'PROCESS' ,' PEOPLE'" deleted from your view.
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(rate this)
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1
Discount Stores
2
Hypermarkets
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SHARATH CHANDAR REDDY
| Supported idea
"by future prespective -SUPER SPECIALITY STORES "
| 2 years ago
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I fully support the Hypermarket dilemma put in by Yatish. There is no better way to put forward the dilemma. But, Yatish should have suggested a format. I think Superspeciality stores idea put in by Kawaljit is what I feel is the preferable...
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kawaljit kaur
| Added idea
"by future prespective -SUPER SPECIALITY STORES "
| 2 years ago
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indian retail sector ,if integrated in right way can be a turn around .lets consider a shopper prespective ,she gets in shop and wants all possible varities available for a particular product .idea is to create a market like never before and...
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REJI ISMAIL
| Supported idea
"Discount Stores"
| 2 years ago
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YES.BASED ON iNDIAN DEMOGRAHY dISCOUNT STORES ARE THE BEST IN TERMS OF INVESTMENT AND GOOD FOR THE MAJOR POPULATION OF iNDIA
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Ideate: "Which is the Best RetailStoer Format for Indian customers?" deleted from your view.
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(rate this)
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insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,
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Lack of strategy, focus, standardization and Planning
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ujjval jain
| Supported idea
"insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"
| 2 years ago
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Discounts, promotional activities, offers these are only tools for some specific time, product or for buyers, that keeps the momentum of trade. One should always understand the basic needs of his/her target customers. From my experience being a...
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Raghu Kastury
| Supported idea
"Lack of strategy, focus, standardization and Planning"
| 2 years ago
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Unless the stratehy is strong, unless there is a relentless focus, unless there is standardization, and planning the 4 pillars everyhing else is should be in phase 2. The topic is about the faults of organized retail. The question is not about...
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Mohan Murari
| Supported idea
"insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"
| 2 years ago
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Yes, the malls should make people aware and also the companies and brands who have their stores in these malls. A common man who shop in neighbourhood stores or a kirana store would always feel that the prices in these malls could be higher. so...
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Ideate: "What faults do you see in Organized Retail sector ?" deleted from your view.
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(rate this)
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1
knowledge about the customers requirement
2
Position your retail brand
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Kangan Gupta
| Added idea
"Knowledge about customer requirement"
| 1 year ago
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Retail is all about catering to needs to potential customers. Turning prospects to regular customers, so knowledge of customers is must. The needs and wants of consumers can only help to decide on what merchandise to be kept and how consumer will...
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Asadullah M.S.
| Supported idea
"knowledge about the customers requirement"
| 1 year ago
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i agree with Akhilesh, but as said by Mr. Deepak, by promoting a product we can capatalise the increamental of sales during given period, but as a retailer we will be not creating a customer demand. the customer demand topic is different subject.
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malladi madhukumar
| Supported idea
"knowledge about the customers requirement"
| 1 year ago
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Retail bussiness caters to the needs of local people. Enough research and intelligence should be collected to find out the requirements of people residing around the retail showrooms and people visiting the malls. AS we know compared to Tier 1...
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Ideate: "Solutions for the Indian Retailers" deleted from your view.
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(rate this)
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push strategy
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8
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VS |
12
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pull strategy
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p.m.n.krishnan
| Argues in support of
"push strategy"
| 5 months ago
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THE QUESTION ASKED IS AT THE TIME OF INTRODUCTION OF A PRODUCT AND WHAT STRATEGY IS BETTER?SO ALL DEPENDS ON THE THE NATURE OF THE PRODUCT ,HOW CLUTTERED IS THE MARKET, AND ALSO THE TIMELINE BY WHICH RESULTS ARE EXPECTED. FOR THIS A PUSH STRATEGY...
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Pakerla Prasad Raju
| Argues in support of
"pull strategy"
| 2 years ago
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For Retailing, both the push and the pull strategy has been adopted in a mix by the companies but with the recent trend of super/hyper/dept stores in the urban and semi urban areas, the pull strategy seems to be the ideal one to attract the...
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Paresh Dhembare
| Argues in support of
"pull strategy"
| 2 years ago
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Both the strategy has there own benefits. It depends upon your product, which strategy to adopt.A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.The producer...
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Debate: "push and pull streatgy of sales promotion" deleted from your view.
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(rate this)
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1
Product based Location
2
Inteincive Research,Customer Profile,Rentals,Connectivity.
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amit agarwal
| Added idea
"In a tier 3 city which is better location specially for a digital lifestyle/ IT retail store- A new mall or across the road"
| 2 years ago
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Malls in India seem to be more of a hangout and window shopping zone. Or it serves the purpose of the anchor store OR as a food n entertainment joint if it has a mulitplex. The smaller stores inside look deserted most of the times. This is the...
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jenny anto
| Added idea
"customer can have an easy access for the products, transportation facility, parking facility, "
| 2 years ago
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the main criteria for selecting a location for retail store is nowadays become more and more important because the existence of the store depends also upon the location. one of the main factor itself is location. the location must be a place...
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ashish jaiswal
| Supported idea
"Product based Location"
| 2 years ago
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I think product based location should kept in mind before going to open a shop. It is necessary because you should aware of the locality and what customer demands more in this place soo in this way. By keeping some important value and key of the...
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Ideate: "What to look for when deciding a location for your retail store ?" deleted from your view.
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(rate this)
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1
Ambience
2
OVERALL
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Akbarali
| Added idea
"OVERALL"
| 2 years ago
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PERFECT IMPLEMENTATION AT GROUND LEVLE IS THE KEY FOR SUCESSFUL BUSINESS.
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Shailena Varma
| Supported idea
"Ambience"
| 3 years ago
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Yes gena your right a good ambience ensures reduction in attrition of customers and helps promote the brand image by mouth communication by those who have already visited the store.
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Ideate: "why some retail businesses successful at customers?" deleted from your view.
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