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Why Getting Your Attention Is Never Enough
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production, marketing, ads, advertisements, ads in India, India, ads, advertisements, Why Getting Your Attention Is Never Enough
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About "Why Getting Your Attention Is Never Enough " topic:
Today lots of companies use interesting and attention-getting ads with the brand name or major takeaway buried somewhere in the ad which is completely divorced from the attention getting element. So what happens? Consumers remember this great ad, but for the life of them have no idea what it was for or who it was by. This is a huge waste of resources.
There are many recent examples like the one showed during the recent Cricket matches in India where the Ad of "JK cement" appeared almost on all the occasions where a girl from beach would get up and come, I mean how does it relate to the brand of "JK cement", I mean they did a great thing by making a girl in a swimwear come to the shore which many may say it was eye catching, but for what purpose, there was a total mismatch interms of product in focus and the ad. And there are many examples like this.
So, lets discuss everything about how to draw attention towards your product by using right medium where there is no mismatch interms of your product and the ad which is out there....
There are many recent examples like the one showed during the recent Cricket matches in India where the Ad of "JK cement" appeared almost on all the occasions where a girl from beach would get up and come, I mean how does it relate to the brand of "JK cement", I mean they did a great thing by making a girl in a swimwear come to the shore which many may say it was eye catching, but for what purpose, there was a total mismatch interms of product in focus and the ad. And there are many examples like this.
So, lets discuss everything about how to draw attention towards your product by using right medium where there is no mismatch interms of your product and the ad which is out there....
2 insight
, 2 debates
, 3 idea contests
on topic: "Why Getting Your Attention Is Never Enough "
Prev1NextShowing 1 - 7 of 7
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Script
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Research and study your TA
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JOGINDER SINGH CHANDNANI
| Supported idea
"Research and study your TA"
| 9 months ago
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It’s quite true about the saying – There’s no second chance at making a good first impression . Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. So Advertising Research has...
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Makrand Bhave
| Supported idea
"Research and study your TA"
| 9 months ago
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I agree with Jayagopal! Identifying the core group who will willingly pay to buy your product is important. The study of this group would yield the habits and the spend that the group does and you can then determine the route that your...
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Rathin Deb
| Supported idea
"Script"
| 2 years ago
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I agree with neena on this. One should very carefully decide the mode of advertisement in addition the add is short hit the would be customers. I can recollect one advertisement which says "Fill it shut it and forget it" from Hero Honda I think...
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Ideate: "How to make ads which are more personally relevant?" deleted from your view.
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(rate this)
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1
Confuse & Make Money
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visibility
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ASHOK KUMAR. K
| Supported idea
"u r the better judge"
| 1 year ago
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the companys are providing add to show the presence in the maket. but actually the consumer are the better judges of the products. hence just enjoy the ad
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ASHOK KUMAR. K
| Supported idea
"u r the better judge"
| 1 year ago
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the companys are providing add to show the presence in the makek. but actually the consumer use are the beeter judges of the products. hence just enjoy the add
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SHRIKANT MANOHAR DANKE
| Supported idea
"Confuse & Make Money"
| 1 year ago
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I agree with you, Sheetal. Today everyone is doing everything for making money for the same they are confusing the end user by hammering of these ads.
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Ideate: "Why there is a total mis-match interms of Products & its Ads? " deleted from your view.
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(rate this)
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1
Personal Connection
2
COMMUNICATE WITH A PERSONAL TOUCH !
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S. Muralidharan
| Added idea
"A Thing of Beauty is Joy Forever!"
| 1 year ago
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Our bountiful Nature is the only attraction and sustains everyone's attraction - Blue mountains, formidable beaches, camouflaged forests, tea and coffee gardens, wildlife sanctuaries, temples with architectural and aesthetic structures, children...
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bharat
| Added idea
"customer required satisfactory return"
| 1 year ago
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find out your business negativity
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Sanjay Kumar Lahiri
| Supported idea
"Personal Connection"
| 2 years ago
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The market seems watching,not much amused, the jostling among the product for getting a space. However tiny it may be. Amidst thses teeming products it is not easy to draw the attention and perhaps much more tough to sustain it. It won't be ...
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Ideate: "What Attracts and Sustains Attention?" deleted from your view.
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E thics In A dvertising An Overview of Marketing Tactics and the Ethical Implications Advertisers employ many different strategies to sell products. Discover what some of them are and learn the ethical questions that arise from the use of such tactics. It’s no secret that advertisements are supposed to persuade you to buy a product. That’s their job. Advertising may attempt to educate you or entertain you, but beneath it all, the ultimate goal is always to sell you. So, it’s only natural that advertisers would resort to all kinds of slippery tactics as a way of getting you motivated to buy. The question is this: are these strategies ethical? Do companies have an obligation to tell th...
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Ravindra Sharma
| Commented
| 2 years ago
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Dear Sujatha, Nicely explained. Without doubt "Ethics is a collective responsibility for all" and the broader the penetration and reach, higher the responsibility.. Yet such issues are best handled when, associated with professional responsibility...
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Jaya Ray
| Commented
| 2 years ago
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Nice article, dynamics are changing on a regular basis of the complete business scenario..hence the already thin line between ethical and unethical marketing is further diminishing. its the age of much more than cut throat competition...as they...
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Insight: "Ethics in Advertising " deleted from your view.
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Good advertising that wins awards is fine, but if it's not effective, it's not worth doing. For too many companies, their advertising looks great, but doesn't deliver. To help make sure yours does, here are seven tips to ensure effective advertising. 1. Know Your Business. Identify your strengths, weaknesses and unique features. Honesty is the best policy here. Take an objective look at your business and assess who you are in very direct terms. 2. Know Your Competition. Know who they are and where they are located. What are their strengths and weaknesses? (Go through this process with your top 3 competitors.) 3. Position Yourself. Develop a Unique Selling Proposi...
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parveen kumar
| Commented
| 1 year ago
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great!!!!!! i think every organisation before ad should go in that way
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Devi Kaladeen
| Commented
| 1 year ago
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You are correct in that many businesses advertising looks great but doesn't deliver. The above seven effective steps could sure enhance your business.
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Farhad Khurshed
| Commented
| 2 years ago
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Unless you are a recognised brand go the Direct marketing route. Before writing a word of copy for your ad remember to create an irresistible offer. Also include a call to action in your ad. If you use an agency, ask them how they will track...
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Insight: "Effective Steps To Create A Good Ad........." deleted from your view.
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(rate this)
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not ethical
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40
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32
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ethical
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siddivineetkumar
| Argues in support of
"not ethical"
| 4 months ago
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2sheetal jadhav:- i am really sorry but the fact is even the company people are versed with the thought abt surrogate marketing its a primary fact in every field try and check u will find every branded company doing the same stuff trust me
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siddivineetkumar
| Argues in support of
"ethical"
| 4 months ago
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it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
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Sheetal Jadhav
| Argues in support of
"not ethical"
| 2 years ago
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I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
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Debate: "is surrogate marketing ethical??" deleted from your view.
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(rate this)
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Yes
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4
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10
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No
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Priyanka
| Argues in support of
"No"
| 1 year ago
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it depends on how the marketing is being done. If it generating conversations and spreading awareness then it is not superfluous but sensible. If it becomes self promotory and pushes other products down then its gets superfluous. What do you guys...
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Omkar Kulkarni
| Argues in support of
"Yes"
| 1 year ago
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Marketing is the key of sucess. Though you have good products but if you dont have marketing skills may suffer losses.
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Sunita Mohapatra
| Argues in support of
"No"
| 1 year ago
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We can't saw like that but of course marketing plays a vital role in selling but apart from that the quality of the product which will make the selling superfluous. So a products sales depends on all the factors....... not only marketing !!!!
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Debate: "Marketting makes selling superfluous" deleted from your view.
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