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Why startups fail at marketing?
Tags :
start ups, ventures, failures, phase out, marketing,
Industry :
Hedge Funds/VCs/Private Equity
Functional Area : India, Leadership Styles, Business Models, Strategy Execution, New Technologies |
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About "Why startups fail at marketing?" topic:
Why do more than half of all start-ups fail? and the prime reason will
be because they bungle their marketing, so, marketing is the most
important thing to crack for an entrepreneur, like how he will reach a
wide audience out there and how will he make his product more visible.
There are various things that one needs to consider, and a marketing plan
must take into account the three critical strategic and tactical factors
like, positioning, targeting and pricing in this regard. So, lets discuss how
entrepreneurship is unfolding in India, and how startups should do
marketing? please share your views here....
3 debates
, 5 idea contests
on topic: "Why startups fail at marketing?"
Prev1NextShowing 1 - 7 of 7
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(rate this)
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1
Partner up to reach your ideal client
2
Telecalling
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Vipin Bhasin
| Added idea
"Personal Selling"
| 2 years ago
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If we want to sell our product as a entrepreneur with low cost then Personal selling is most important tool for effective marketing. which include direct meeting, tele-calling, reference selling and formation of commission agents. Just to spend...
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subramanian
| Supported idea
"Telecalling"
| 2 years ago
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teelcalling definitely works so long as the right person calls and speaks the right thing, the right way, at the right time to the right guy. This reaching the right guy is not easy as it might appear. If you want to speak to senior levels in the...
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ramachandra
| Supported idea
"Partner up to reach your ideal client"
| 2 years ago
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it has been observed many a time if one does not partner up, one perishes because the might of a powerful competitor can really mow down someone when your chips are down. So having a clear idea of who my client is and where he shops, and what he...
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Ideate: "How to become effective marketers with little money?" deleted from your view.
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(rate this)
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1
No clear cut product differentiation
2
LACK of VISION, PROCESS & FUNDS
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Niraj S Kakkad
| Added idea
"Investment in Marketing not a priority in Start ups "
| 1 year ago
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In most start ups the promotors focus on 3 Ps i.e. product, price, place more than the 4th P Promotion. The general belief is If I have a good product, I price it right and my distribution network is in place my product will sell and will be...
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Shridhar Chandru
| Added idea
"Get market Penetration/entry Strategy right."
| 1 year ago
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Get the STP ( Segmentation, Targetting and Positioning ) right by meeting parameters of Affordability, Availability, Awareness, Accessibility and Acceptibility form customers point of view. Start ups fail if there are any shortcoming in the above...
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Ideate: "Why startups fail at marketing?" deleted from your view.
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(rate this)
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1
Plan perfect but execute well...
2
Creating a comprehensive & clear plan
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MisterT
| Added idea
"Hire an expert"
| 1 year ago
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Get the biz plan prepared by a consultant who knows exactly how to cook the perfect recipe. Invariably an entrepreneur an investor are on different wavelengths.
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mahesh v kalachatolu
| Supported idea
"Plan perfect but execute well..."
| 2 years ago
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i m fully support 2 u
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Prakash Yeshwant Vaidya
| Supported idea
"Plan perfect but execute well..."
| 2 years ago
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Business Plan is a Road map for future of the organisation it should be monitored religeouly
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Ideate: "How entrepreneurs can create effective business plans?" deleted from your view.
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(rate this)
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Start-ups
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7
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VS |
4
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Established co's
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ravindra shrivastava
| Argues in support of
"Start-ups"
| 2 years ago
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It is a challenge enticing an employee to join a start-up, specifically if he has been working for some "Big" names. Its imperative that during the initial screening the HR person identifies the "interest" of the candidation during screening and...
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Akanksha Prasad
| Argues in support of
"Established co's"
| 2 years ago
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I would bet on established cos at this time, even though I believe that start-up is the best place to learn and grow. but given the market condition, it is best to play safe. A few Indian compnaies had actually undergone losses during this time,...
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Veena Gupta
| Argues in support of
"Start-ups"
| 2 years ago
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I think this is not the right move as such, there are things which are more important than just monetary benefits, in a start up environment one will learn many things, by working in a startup, a person will get more responsibilities, and enjoy...
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Debate: "Start-ups V/S Established" deleted from your view.
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(rate this)
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1
Positioning, targeting and pricing.
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Apoorv Rami
| Supported idea
"Positioning, targeting and pricing."
| 2 years ago
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I agree Rashmi that stringent execution of Targeting Positioning process is like directing your arrow. It does the major task. One thing important here is to learn from the prospects about different ways they create to achieve their objective....
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Rashmi Patil
| Added idea
"Positioning, targeting and pricing."
| 2 years ago
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Before starting the marketing, the marketer should very well know what he is selling and to whom, and how is he structuring the perception of his offering? How is his perception going to be different than that of competitors in a way that is...
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Ideate: "How Start-ups should do marketing?" deleted from your view.
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(rate this)
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Yes
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2
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VS |
5
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No
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RAMESH KANDADAI
| Argues in support of
"No"
| 2 years ago
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Startups are more prone to problems resulting from poor customer management. As such they should be very sure of who they are UTSOURCING to. The sensitivity with which an issue is handled is all to important in the case of startups. So I will...
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Ravindra Sharma
| Argues in support of
"Yes"
| 2 years ago
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The similarity is only that both out-sourcing and crowd-sourcing, are activities performed through third party. And to best of my knowledge Crowd-sourcing is specific to areas where varied expertise is necessary or safety and security reasons...
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Debate: "Should startups go for Crowdsourcing and Outsourcing?" deleted from your view.
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(rate this)
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1
Right team wins the cup
2
Vision
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Badhri
| Supported idea
"Right team wins the cup"
| 2 years ago
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Absolutely RIGHT!. I have experienced this my self and can vouch for. A TEAM with right skills and focus will be the winner against changing patterns and environs. Afterall, the team skills require adaptations and thought comprehensiveness and...
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Manish Sagar
| Supported idea
"15 ways to kill a startup - http://maneishsaagar.wordpress.com/2009/09/19/top-15-ways-to-kill-your-startup/"
| 2 years ago
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Click this link where I have elaborated the 15 ways -http://maneishsaagar.wordpress.com/2009/09/19/top-15-ways-to-kill-your-startup/
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Ideate: "Why few startups succeed, majority fail?" deleted from your view.
Prev1NextShowing 1 - 7 of 7
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