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Pleasing the Indian Consumer |
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food assosiation of india |
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With Engagement Comes Responsibility
Tags :
Social responsibility, Branding, indian consumer, consumer, indian consumer market, consumer behavior, consumer reviews, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales, Branding |
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About "With Engagement Comes Responsibility" topic:
Brands need to earn the right to engage with consumers. Packaged food brands are doing this by re-engineering their products to improve their nutritional value, educating consumers about fitness and nutrition, and desisting from targeting ads at young children. Discuss issues related to this.......
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Sasi Dash
| Argues in support of
"Disagree"
| 3 years ago
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I agree to the fact that they are taking part in various events but do anyone realize that this they are doing for publicity. This also helps brands to create brand equity for their product.
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Chandan Roy
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"Agree"
| 3 years ago
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Brands are really working towards social consciousness they are taking part in various social cause events.
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Debate: "Brands and Social responsiveness" deleted from your view.
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Overweight children are more easily led by food advertising and branding than non-overweight children, according to a new study published in the journal Appetite. The food industry has been under pressure to reduce the amount of advertising to children for many years, and voluntary action is already being taken by companies including Nestle and Dannon, which have signed up to a self regulation scheme to ensure products marketed towards children meet nutritional standards. This latest study aimed to assess the influence that branding has on the quantity of food that children aged four to six choose to consume when they are free to eat as much branded or non-branded food as they like. Surpris...
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Bindu Narayan
| Commented
| 2 years ago
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Well...fast foods are also another reason for overweight. So he who is addicted to fast food is bound to become overweight...
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