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The number of people who are using their cell phones for activities other than calling has skyrocketed in the past five years. Knowing that the numbers have increased exponentially in in recent years, there has to be some truth to this concept that cellular mobile marketing is the way forward......
1 trends , 4 insight , 5 debates  
The owners, the sponsors have invested a lot of money in the game. And of course, they have a single objecttive of making profits. Even the team(Deccan  that was at the bottom of the table last season has declared that it was profitable in Year 1. Let us discuss all business aspects of IPL in......
1 trends , 28 insight , 24 debates , 2 idea contests , 10 question  
Social Media Web sites have been the craze since MySpace became popular. The phrase, Social Media Marketing (SMM) has recently been coined to describe a new frontier of online advertising. SMM is tied very closely to Web 2.0, the concept of user-generated content Web sites. There is virtually......
2 trends , 3 insight , 7 debates , 5 idea contests  
Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms 'below-the-line' promotion or communications refers to forms of......
1 trends , 2 insight , 1 debates  
Co-branding involves combining two or more well-known brands into a single product. Used properly, it is an effective way to leverage strong brands and has the potential to achieve 'best of all worlds' synergy that capitalizes on the unique strengths of each contributing brand. Here we will......
1 insight , 2 debates , 2 idea contests , 1 question  
During the Worldwide Developers Conference (WWDC), Steve Jobs gave a glimpse of what can be expected from the new iPhone 4 set to be released on June 24, 2010. What is being called the “thinnest smart phone on the planet” will have some very unique features. Because of these features (and......
2 insight , 6 debates , 2 idea contests , 1 question  
Join Television Industry Leaders - including senior decision-makers from major broadcasters, production studios and cable networks, social networks, producers, creators, mobile companies, online content producers, distributors, technology companies, and association heads for the industry's......
2 trends , 3 insight , 17 debates  
Visual Merchandising is the activity of promoting the sale of goods by the presentation in retail outlets.This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. It has become an important element in......
1 insight , 3 debates , 5 idea contests  
Advertising world is going through a huge shift and bringing in new ideas and technologies to attract customers towards the products. Some of the new techniques are already finding their way onto streets and walls and even into clothing pockets around the world. In this topic lets discuss......
1 trends , 6 debates , 4 idea contests , 2 question  
You may get a bigger payoff from increased spending on advertising if you wait until the economy begins to contract. That doesn't mean advertising in a healthy economy is a waste of money. But when advertising spending is already high, there's a risk of "overspending". Too much advertising may.........
1 insight , 2 debates , 5 idea contests  
Popular Knowledge (29069)
Posted by: RAHUL SMITH
I know most of the active members who were able to make this forum worth is already took VRS...me too not visiting now a days.... But for the last few days whenever I hears about the news about our President election...I have a doubt...May be...
Posted by: k s iyengar
India attained political freedom after hundred years's rule from the Britishers, under whom we were a Colony.  While the proponents of independence may have heaved a sigh of relief, what has happened in the country, gives rise to the same......
Posted by: ANISH KUMAR
YES vs NO
Posted by: k s iyengar
In the underworld of crime, "conning" is a crime where a person tricks some one into believing that he / she is some one else, and from that position cheats the victim.  The process of conning involves many steps, the first of them being the......
Posted by: Tharakad Subramanian Hariharan, Freelancer, Freelancer
WHY ‘CHANGE’ EFFORTS FAIL ? From time immemorial, changes are taking place. Rules and regulations that you often see in our society are compromises between past traditions and present conveniences. This is the essence of jurisprudence. Changes have been taking place, changes do take place and will take place. But ‘change’ takes time. World over, people are convinced that they can remain healthy if they are able to keep their body weight under control. Yet only less than 2 % of the people who undertake weight reduction exercises succeed! Same is the case with smoking! Needless to say about habitual liquor consumers! Consider this. Mafia opposes the new Police Commissioner in every state in India. They try to buy the new Police Commissioner with ’petty’ and when they do not succeed (which is very rare nowadays!), they threaten him with dire consequences.(In Hindi cinema, the hero police commissioner will get killed and his son after 25 years will become the police commissioner and...
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Founded in 2OO4, Arctern provides Optimal Workflow Design and Scalable Workforce Distribution. We analyze and document current state processes, recommend strategies for efficiency, and deliver technology and service solutions that sharpen your competitive edge. By combining talent, technology and......