1Yr PG diploma in Brand Management

Program Structure

The program covers all the important topics related to Brand Management in two groups. The structure of the program is given below:

Outline Curriculum

Group A

Part I: Brand Management – I

• Introduction

• Brand Identity

• Clarifying and Elaborating the Brand Identity

• Brand Adaptation

• Brand Personality

• Launching New Brands

Part II: Brand Management – II

• Building Brands

• Role of Sponsorship in Brand Building

• Role of Internet in Brand Building

• Brand Building beyond Media Advertising

• Brand Relationship

• Brand Leadership

• Global Brand Leadership

• Making Global Brands

Group B

Part III: Brand Management – III

• Brand Positioning

• Components in Brand Positioning

• Products and Brand Positioning

• Brand Positioning Strategies

• Brand Positioning through Advertising

• Brand Positioning through Celebrity Endorsement

• Brand Repositioning

• Brand Equity

• Brand Valuation

Part IV: Brand Management – IV

• Managing Brands over Time

• Re-Branding & Co-Branding

• Brand Extension

• Multi Brand Portfolios

• Brand Architecture

• Brand Architecture in Handling a Large Product Portfolio

Brand Decline, Ageing and Revitalization

Eligibility Criteria: Any graduate with 45% of Marks

• Mode of Learning: Distance( Total Study material will be supplied to you
• Duration : one year
• Examinations: Two times in a year ( You can write any one location  of 168 test centers across India)

Total Fee is Rs.17000/- for the program.