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Topic : open source business models
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Industry : Asset Management Functional Area : Business Models
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By Ryan Barnett

Disgraced financial guru Bernie Madoff is facing a 150-year prison sentence for perpetrating the biggest Ponzi scheme in history. In March 2009, Bernie Madoff pled guilty to defrauding investors of $65 billion. At the time of his arrest, he had a Rolodex of celebrity clients rivaled only by Heidi Fleiss in the early '90s. People like Steven Spielberg, Kevin Bacon and John Malkovich had entrusted their money with ol' Bernie "Made off," and were left fuming over the deception.

The effects of this fraud are terrible. Many people lost their life savings, and several charities that had entrusted money to Madoff were forced to close their doors. As Sandy Koufax scratches his head, trying to figure out just how he was duped, we present you with five things you didn't know about Ponzi schemes.

1- Ponzi schemes are not pyramid schemes

Ponzi schemes are often confused with pyramid schemes or multi-level marketing (MLM) strategies, but there are clear distinctions between the two. In a pyramid scheme, investors are compensated with a percentage of the investment money paid by those they recruit. A Ponzi scheme is best summed up in the phrase "rob Peter to pay Paul," meaning: use one investor's money to pay the returns of another investor. The money in a Ponzi scheme flows through a central agent who moves it around creating the illusion of earnings. Ponzi schemes are successful because investors typically continue to reinvest their earnings into the scam. This constant reinvestment of securities causes a financial bubble to grow. Inevitably, the bubble reaches critical mass and implodes.

2- Ponzi was a man

The word "Ponzi" isn't some technical financial jargon, it's somebody's name. Charles Ponzi was an Italian immigrant living in Boston during the First World War. Ponzi, who had previously served time in a Canadian prison for forgery, stumbled upon a loophole in the mail system regarding International Reply Coupons (IRC). He found that he could buy IRCs abroad and exchange them for U.S. postage at a higher value. He then made a tidy profit by reselling the stamps. After his initial success, Ponzi founded the Securities Exchange Company. Word spread and he was eventually inundated with investors. He quickly gave up on the mailing scheme and started simply shuffling money among his clients. The scheme collapsed in 1921, and Ponzi spent three years in federal prison, and another nine in state prison. The exact amount that Charles Ponzi bilked his investors for remains unknown; however, at the height of the scheme he reportedly took in $1 million in three hours. In the end, he only ever bought $30 worth of IRCs.

3- William “520 percent” Miller

Charles Ponzi may be the namesake, but William Miller is the architect. Miller is the man credited with running the first modern Ponzi scheme. At the time he hatched his plan, 24-year-old Miller was making $15 a week as a bookkeeper for a tea company. His plan was simple: claim to have insider information on the stock market and collect investors' money. He started small, first recruiting members of his Bible study class. He was given the nickname "520 percent" for the 10% weekly return on investment he promised his clients. In 11 months, Miller pocketed $480,000 and business wasn't slowing. However, before his scheme was able to collapse, as it did with Bernie Madoff and Charles Ponzi, Miller was duped out of his money by two more cunning con men. He was eventually arrested and spent 10 years in prison. After his release from jail in 1909, William "520 percent" Miller was rehired as the bookkeeper at the tea company where he began.

4- ‘N Sync’s manager imprisoned for Ponzi scheme

On top of being a clear musical genius and patron of the arts, Lou Pearlman (the man behind the Backstreet Boys and 'N Sync) has a penchant for stealing pensions. The former boy-band mogul is currently serving a 25-year prison sentence for fleecing investors in a $300 million Ponzi scheme. Pearlman had thousands of investors in Trans Continental Airlines Inc., a company that existed only in forged documents. When caught, Big Poppa was offered a deal to reduce his sentence by one month for every $1 million he helped recover. So far he has chosen option two: to be rich as hell when he's released from prison at age 87.

5- Even early investors can lose

A Ponzi scheme is built on the word-of-mouth of its early investors. Once a schemer is able to pay returns on initial investments, those happy investors urge others to take the plunge. In a scheme like Bernie Madoff's, which operated for the better part of 15 years, it's likely that many early investors made money and got out before the bubble burst. However, that doesn't put them in the clear. There exists a "clawback provision" in the case of Ponzi schemes, wherein a court-appointed receiver or trustee can sue any investor for money he has received in excess of his investment. Anyone breathing a sigh of relief for pulling out early may find himself on the business end of a lawsuit.


 Top Comment : Javier Farrugia   | 04 10 2009 12:40:58 +0000
Good read !manpreet!!! Not being myself in a financial position to consider embarking upon one of these schemes, it is reassuring to know that not only the poor get swindled. I profoundly dislike the term "human nature" but since the article gives you an excellent insight into human pitfalls, I would like to put a question to you all: Is greed in our "nature" or is it only natural in capitalist societies?
 
9 comments on "5 Things You Didn’t Know: Ponzi Schemes"
  Commented by  Hamid Mat Sain, Surgeon, ColumbiaAsia Hospital Seremban,MAlaysia    | 05 17 2009 00:38:50 +0000
Very good article to educate prospective enterpreneurs especially those embarking on the business of Network Marketing and Internet Marketing.
However,this article did not make it crystal clear that Multilevel Marketing and the more modern Network Marketing is NOT(and absolutely different) from Pyramid Scheme or Ponzi Scheme.
Pyramid Schemes and Ponzi Schemes are illegitimate,illegal and greedy way of making money whilst Network Marketing(=MLM)is a legitimate and legal business.
Rating : +1 
Real good one, good to keep in mind and remember. Thanx for sharing.
  Commented by  Vikas G. Chaudhari, Sr. Design Engineer Jacobs Engineering    | 04 11 2009 23:59:29 +0000
Rating : +1 
Thanks for sharing!!
  Commented by  Ajay Ziz, Dy. Registrar, university of jammu    | 04 11 2009 08:52:35 +0000
Rating : +1 
bernie madoff facing 150 yrs prison .65 billion dollars later :

brother javier if & if I repeat a ponzi for my employer i won't be having any qualms .

REASON  : with my effort my employer who has provideed jobs to so many would be financially stable .
AND  if i know how to live life i will do that in prison also 

keep it up ponzi's in the making
  Commented by  Akash, International Marketing Shabro    | 04 11 2009 08:26:46 +0000
Rating : +1 
very nice article. thanks for this useful info.
  Commented by  Clifton Lambreth, Head/VP/GM-Quality, Ford Motor Company    | 04 10 2009 17:43:48 +0000
Rating : +1 
It is wise to remember that If it sounds TOO good to be True, I t probally IS!
  Commented by  Javier Farrugia, Partner, Internet Marketing & Translations in Spain    | 04 10 2009 12:40:58 +0000
Rating : +1 
Good read !manpreet!!!
Not being myself in a financial position to consider embarking upon one of these schemes, it is reassuring to know that not only the poor get swindled.
I profoundly dislike the term "human nature" but since the article gives you an excellent insight into human pitfalls, I would like to put a question to you all: 
Is greed in our "nature" or is it only natural in capitalist societies?
  Commented by  Kalaivani R, Asst Consultant, Ma Foi Management Consultants    | 04 10 2009 09:54:21 +0000
Rating : +1 
very informative and i have never heard it earlier.. thanks for the sharing :)
  Commented by  sachin, FINANCE ANALYST    | 04 10 2009 08:30:19 +0000
Rating : +1 
nice article...informative
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Wonderfullllll Aras Sir!! one the best awareness info from ur collection!! Keep on sharing !! All da best!!
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