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Quora, a Q&A site launched in 2009, has mostly attracted the attention of the technology and media industries, but it will likely inspire mainstream marketers soon. The site, along with some of its competitors, has become a useful marketing tool. The Q&A space is quickly heating up, with influential organizations like TED and Facebook getting into the space.

Q&A sites provide a platform where users can engage in simple dialogue pertaining to any question — businesses have the ability to seed questions, interject into negative discussions, establish credibility and respond to competitor questions.

Much like a company blog that is built to drive conversation around a particular brand and industry, businesses will continue to find avenues to market to targeted audiences, such as those found within each Quora topic.

 
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