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Industry : Telecom/ISP Functional Area : Branding
Activity:  6 comments  353 views  last activity : 12 06 2010 14:40:44 +0000
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Airtel New logo

 

Bharti Airtel, India's largest Telecom Service provider with over 150 million in India itself and total 200-million subscriber worldwide has unveiled a new brand logo to create a shared worldwide vision across its operations in 19 countries in Asia and Africa. Airtel has also announced that it was on course to launch its 3G services in all 13 3G circles by the end of the year.

The new Airtel Logo, which is an interpretation of the English letter “a”, signifies “youthful, international, inclusive and dynamic”. The new look comes with gentle curves and color effects which gives the identity new energy and liveliness.

Few months ago Bharti Airtel acquired the Zain Telecom in 15 African countries at $10.7 billion and tomorrow company is going to change its brand name to Airtel from Zain. Besides the logo, the company has also changed the signature Airtel tune with a new one by music composer A R Rehman.

 

Source: Telecom News , Smartphones gadget updates

 Top Comment : Mohd Ruhullah   | 11 20 2010 14:24:00 +0000
You don't think it is similar or next to videocon logo? I thought earlier was better then the current logo......
 
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6 comments on "Airtel unveils new logo and signature tune for worldwide operations"
  Commented by  SHRIKANT MANOHAR DANKE, Consultant, Project Management Consultancy Firm    | 12 06 2010 14:40:44 +0000
Good logo but change should be there in, as  service provider.
  Commented by  Nitin Mehra, Software Developer, ROBOMAN MICROSYSTEMS    | 11 22 2010 09:05:03 +0000
Well what it will give to airtel i dont know but the thing i know that they surely had a good designer. Logo is very good.
  Commented by  Gourav sharma, Editor, TheTelecomNews.com    | 11 21 2010 11:57:07 +0000
@Ruhullah exactly that's what everyone is thinking on this.
  Commented by  Mohd Ruhullah, SFDC Administrator, COLT Technology Services India    | 11 20 2010 14:24:00 +0000
Rating : +1 
You don't think it is similar or next to videocon logo?  I thought earlier was better then the current logo......
  Commented by  Gourav sharma, Editor, TheTelecomNews.com    | 11 20 2010 09:48:37 +0000
@Namrata Thanks for the comment, So far it only received criticism as they stole the idea of this logo from V of Videocon GSM logo
  Commented by  Namrata Pathak, Accounts Manager, American Express    | 11 20 2010 07:48:02 +0000
Thanks for the info gourav. Let see whether this new logo gives a better brand value to airtel. 
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