Jamcracker fires up Indian SaaS market

As an aggregator of different SaaS solutions from different application providers, Jamcracker has seen rapid adoption of solutions offered by its partners through its network. In the last six months, the company has signed up more than 600 customers, for SaaS based solutions offered by its partners. Majority of the company’s customers are from the SMB segment—a market that is made of over 6 million Indian enterprises, contributing to 42 percent of India’s total exports.

This is a huge untapped market, and few vendors have succeeded because most solutions such as ERP and CRM applications are perceived to be expensive by companies in the SMB segment. By offering a portfolio of affordable SaaS based products and backing it up with relevant support, Jamcracker has succeeded in creating a niche that has resulted in a win-win situation for both product vendors and end customers.

For example, Delhi Freight Corporation, a mid-sized transportation company earlier relied on manual excel sheets to track its trucks and cargo. When the company evaluated the cost of on-premise software, it found out that the proposed fleet management solution would mean 3 months of development activity and 1 month for implementation. The cost proposed was Rs 10 lakh and 35 percent annual maintenance fees. The TCO for a 3-year period was Rs 17 lakh.

Compared to the above solution, the SaaS Fleet Management solution offered by Jamcracker took a development time of just 15 days, a one–time setup fee of Rs 1.5 lakh, and a monthly subscription fee of Rs 5000. The 3 year TCO for the SaaS solution was Rs 3.3 lakh. The difference between the on-premise and SaaS solution is a mammoth Rs 13.7 lakh. Having chosen the SaaS based model, the company has quickly migrated from a process based on manual sheets to a complete browser-based fleet management solution within a period of two weeks.

Another customer that has benefited from the SaaS model is Headstart School, which has gained more than 64 percent savings thanks to its decision to go in for a Student Information System based on a SaaS model.

Says M Laxmi Narayan (Lux) Rao, Marketing Director, Global Sales Programs, Jamcracker, “The economic climate has spurred the adoption of SaaS based solutions. We are signing up more than 50 customers every month. Popular product categories include messaging, anti-virus solutions, CRM, HRMS and online backup services.”