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Source : http://www.nytimes.com
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1 comments
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last activity : 07 06 2010 20:18:04 +0000
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Video downloading is catching pace and every time the i Pod giant Apple, comes up with some highly innovative idea. I feel that this idea will change the trend of video downloading and provide Apple with the competitive advantage over its rivals. Yeah, The i Pod giant Apple in agreement with 20th Century Fox for digital movie rentals,is coming with an Apple video rental service in the works that will allow you to rent videos for download to a video iPod.
Apple is in the process of negotiating with multiple movie studios to debut a film rental service underneath the iTunes umbrella.The story states that Apple would offer video downloads for $2.99 for 30 days of use. After a consumer was done watching the video, they could delete it from their hard drive.
The addition of a video rental service becomes, for me, the missing piece that could catapult the Apple TV to real stardom. While the DRM-encoded films could be copied to a customer’s iPod or iPhone, the true video experience for watching film is on the wide screen. Bringing iTunes video rentals to your living room via the Apple TV is what the device was born to do. By debuting a movie rental service, Apple could finally take on Netflix, Comcast, Amazon and the rest in a big way.
Apple is in advanced talks with Hollywood’s largest movie studios about launching an online film rental service to challenge cable and satellite TV operators. The service could be significant for Apple. If it signs enough studios, the group will get access to more premium film content. It is unclear whether movie rentals would give the company’s Apple TV system a significant bump.
Moreover I wonder how successful Apple has been with their current video downloads on iTunes.com which offers TV shows for just $1.99, that is very challenging. There are lot of other competitions to come for Apple as many electronic giants are eying the same market.
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