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Topic : life insurance
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Industry : Insurance Functional Area : Growth
Activity:  13 comments  1432 views  last activity : 05 27 2011 15:58:03 +0000
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Microinsurance is not a new invention. The "industrial insurance" sold at factory gates in American cities in the early 1900s made the Metropolitan Life Insurance Company the largest company – not just insurance company – in the world at that time. Their industrial insurance was the forerunner of today’s commercial microinsurance. It was simply a response to a market demand managed in a manner that made the products appropriate for the market. The delivery channels - agents at the factory gates – were specific to this market. The premiums reflected the particular risks of the factory worker market. Coverage responded to the workers’ specific needs. Premium collection – on payday as the workers exited the factories – was efficient. 

Keeping this concept in mind Aviva Life Insurance, the 74:26 joint venture between between Dabur and UK's largest insurance group, Aviva Plc, introduced Grameen Suraksha, a micro-insurance rural term insurance plan for BASIX customers. 

It is designed such that it reduces the burden of the policyholder to pay premium year after year. Instead, under this plan, the policyholder pays premium for a period of just two years and then avails the term benefit for five or 10 years. In case the policyholder is unable to pay the second annual premium, the plan will still offer a full cover for 18 months or 48 months from the due date of unpaid premium for five or 10 year policy term respectively. In addition, tax benefits can be availed as per Section 80C of the Income Tax Act, 1961.

This is good move by Aviva, but what we have to see is how the other companies react to this move. They will definitely come with there own plans and will give stiff competition to Aviva. This time will how, how Aviva will respond to such competition. Well I will wait to see the results. Till then tell me something interesting about Micro-Insurance.

 

 Top Comment : Sharath Kotian   | 12 17 2008 15:09:11 +0000
Micro Insurance is nothing new to LIC. LIC is the pioneer in micro Insurance in India. In fact LIC has presently got 3 plans under it. Please see the website www.licindia.com for more details under the PRODUCTS link. LIC knows India better than any other Insurance company.
 
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13 comments on "Aviva Life introduces rural micro insurance "
  Commented by  Sajila Wakas, Freelancer, Automobile    | 05 27 2011 15:58:03 +0000
Hi 
Such a Nice Post.If any of Student looking for Loan for their studies then he/she can easily get from http://www.paydayloansnocreditcheck.co.uk/
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 05 02 2011 06:58:47 +0000
Why LIC, one of the statutory bodies in the insurance sector, have failed to introduce a decade back.  They allow the private agencies to take away the major chunk!  
  Commented by  Amit Thhakkr, Insurance Operations Officer, AmitThhakkr    | 05 02 2011 05:40:17 +0000
I already join in http://www.lifeinsurancechandigarh.com/

See you tomorrow.
  Commented by  Sajila Wakas, Freelancer, Automobile    | 03 14 2011 14:25:55 +0000
Hi 
Thanks for sharing such a nice article.If you are looking for Payday Loans, Bad Credit Loans then visit 
http://www.paydayloansnocreditcheck.co.uk
  Commented by  finance12, Freelancer, Automobile    | 02 24 2011 15:43:51 +0000
Hi 
Such a Nice Post.If any of Student looking for Loan for their studies then he/she can easily get from http://www.studentloansdebtconsolidation.net/ 
Apply now <a rel=nofollow href="http://www.studentloansdebtconsolidation.net/">Student Loans Debt Consolidation</a>
  Commented by  Amit Thhakkr, Insurance Operations Officer, AmitThhakkr    | 01 15 2011 06:04:07 +0000
Get LIC online service now. http://www.lifeinsurancechandigarh.com/
  Commented by  Bellala Gopinatha Rao, Project Manager Promax Management Consultants    | 01 02 2009 15:22:55 +0000
nice one Thanks
  Commented by  Sharath Kotian, Sales/BD Manager, Life Insurance Corporation Of India    | 12 17 2008 15:09:11 +0000
Rating : +1 
Micro Insurance is nothing new to LIC.  LIC is the pioneer in micro Insurance in India.  In fact LIC has presently got 3 plans under it.  Please see the website www.licindia.com for more details under the PRODUCTS link.  LIC knows India better than any other Insurance company.
  Commented by  varsha ., Technical manger(QMS)    | 11 02 2008 13:03:05 +0000
good one...
  Commented by  Mallikarjuna Gupta Bhogavalli, Sr. Product Manager, Oracle India Pvt Ltd    | 08 10 2008 07:47:10 +0000
Rating : +1 
gud one
  Commented by  inderjeet kumar, Retail Store Manager spencersretail.com    | 08 09 2008 02:58:49 +0000
Rating : +1 
hi
  Commented by  inderjeet kumar, Retail Store Manager spencersretail.com    | 08 09 2008 02:58:39 +0000
Rating : +1 
xhi
Rating : +1 
Good Article.

Thank you.
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