By : Vipin Tripathi, Sales/BD Manager, Target
Source : http://ezinearticles.com
Activity: 2 comments 488 views last activity : 07 06 2010 20:18:04 +0000
Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. I would like to segment these aspects into different areas, this would help to characterize the rural marketing and tackle the issue in the focused manner.
Escaping the unproductive growth of the rural sector will require something much subtler than “laisser-faire” economics. We have a situation where most actors in the economic process make use of governmental agencies to achieve personal and extra-organizational goals first and formal goals second. We need market discipline to cure this problem, which will amount to the imposition of a new form of purposive rationality, with the advantage that a smaller number of consenting actors will be required than in hierarchically imposed rationality.
Paradoxically, to succeed, one should understand the problem well. Because once you the root cause of a problem then solving them will be easy. Like wise in rural marketing we have many challenges and to achieve success you need to address to these challenges. The major challenges are :
- Low Literacy
- Seasonal Demand
- Communication Problems
- Traditional Life
- Buying Decisions
- Media for Promotions
- Cultural Factors
Markets which are not able to face the stiff competition posed by MNCs, can restore their profits in the rural sector. The market share of urban market when compared to the rural market is low, hence if Indian industries concentrate on rural markets their sales will increase. If rural markets are brought into the limelight of development, they pave way to prosperity. Prosperity of India lies in the prosperity of every Indian, hence no rural segment should be left untapped.
FDI's have always been the one supporting business. There was a decision made which said that FDI will not be able to trade for next three years, Is this an intelligent decision?
For security propose of cricketers , IPL should be shifted to some other country. Otherwise if something happen, Crazy Indian Fan will make this country a hell.
IPL is going tol happen every year. Elections Once in A 5 year* (conditions apply ha..). Government invest a lot for elections (our tax money). If polling of one booth is cancelled then it took a lots of money to conduct re-election there. But from...