| Topic : Co-branding |
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Citibank
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Source : http://www.citigroup.com
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1 comments
854 views
last activity : 07 06 2010 20:18:04 +0000
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Remember those Frequent Flyer Schemes, by Indian Airlines. They were instant success because more and more people were inclined towards it giving benefits to not only the passengers but also to the companies.
Now in India there are a lot of Aielines and each and every company has its own set of frequent flyer scheme but in a different format. Going by the trend Jet Airways, came up with its own scheme in collaboration of Citi Bank. They are coming up with super-premium Jet Airways Citibank platinum card and the Jet Airways CitiBusiness card.
The Jet Airways Citibank Platinum Card provides a host of features that are geared to excite the air traveller. These include:
Airline Privileges
- One internationally valid Première Class (Business Class) upgrade voucher on sign-up and every year on renewal;
- Two Family Discount vouchers of 50 per cent each on Jet tickets upon sign-up and every year on renewal (Valid for both domes tic and international sectors)
- 3,000 Welcome JPMiles on sign-up and 4000 JPMiles on renewal;
- Complimentary Première Class upgrade vouchers on earning 8000 JPMiles through spends on the card;
- Access to Première airport lounges in the domestic and international sectors;
- Priority Check-in at the exclusive Première check-in facilities.
Other privileges
- One ticket free for every ticket purchased at pvrcinemas.com; Access to Citigold lounges at select Citibank branches;
- Offers from Citibank World Privileges (available at http://worldprivileges.citibank.com/)
- 2.5 per cent surcharge waiver on IOC petrol pumps;
- 24*7 Concierge Access for travel, medical and other assistance
- Five lifetime free add-ons.
These are just a few advantages that you ca get out of these cards. But we have to wait and see how this scheme proposed by Jet Airways goes along in the market with the market flooded with such schemes by other players and if it gets approval of the people then how the competitors respond to this. There is no other way but to look for the results with the passing of time, I will keenly looking forward to this, how about you.
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