Corporate Academic Partnership (CAPs) Kicks off at FMS with Coca Cola

These days we are hearing from the corporate honchos saying that the people they are seeing these days are not having adequate skills to match the requirements. They say, that, they have jobs but what is lacking is the people. They want people with some specialized skilss and the education system here is such that people who are coming out of it are not fit for the jobs required from them. Keeping this in mind, FMS, New Delhi, one of the premier MBA institute of our country has started Corporate Academic Partnerships with Coca Cola and now it will provide the students with the company specific knowledge.

MarkSoc, the marketing society at FMS, Delhi took the first step in this series by organizing a session in association with Coca Cola on 31st August, 2007. Mr. Ravi Prakash, Director (Commercial Finance) and an FMS alumnus, assisted by Mr. Jai Kumar, Finance Analyst, took an interactive session on "Value Chains - Basics of Beverage Industry".

The focus of the session was to illustrate to the students how the principles of Financial and Management Accounting and Corporate Finance are applied to real life situations in the beverages industry and how economic models are built around various products and packages. Mr. Ravi Prakash also dealt with new product economics and illustrated the kind of financial analysis that organizations perform before making investment decisions around new products.

Such things would be helpful to an individual in his/her successful future.