Creative gossip

copy writing is the most important in communications. Bad copy may bring lots of misery for you. A good copy sells well your products describing as people thinks.. Basically brand positioning is reflected through a good copy. People are properly informed about their needs and how to  meet their needs through communication and this is the way we sell. If we don't know our products well as well as target market, so the communication process will be wastage of many things.. So, as a copy writer, so far I think copy writing is a combination of arts and science, through which the brand takes place in consumer minds...