Build your professional network on facebook via our app Go to app
 
<< Prev  19 of 24 in Topic  Next >>
Topic : Best Lead Generation Techniques
  Rate : 
 
DOES YOUR CRM DATA GIVE YOU LEADS? by Sushil Darveshi, Sales/BD Manager, Honeywell

DOES YOUR CRM DATA GIVE YOU LEADS?

By : Sushil Darveshi, Sales/BD Manager, Honeywell
Industry : IT Services Functional Area : Consumer Sales
Keywords :

CRM

Data

Give

Leads

Customer Relationship Management

CRM And Marketing

Activity:  3 comments  579 views  last activity : 07 06 2010 20:18:04 +0000
Share
 
 
 



A whooping 62.7% respondants of a syrvey said that the CRM data does not help them in finding leads. That’s right –

almost two-thirds of the people who participated in the poll don’t get leads from their CRM systems

Coincidentally, another study by CRM software provider Infusionsoft, which targets the small business market, showed

that 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as

the top concern.  



10 marketing related frustration surveys (crm doesn help)

  •  Too difficult to follow up with cold, warm and lukewarm leads consistently and efficiently

  •  Can’t properly track and manage prospects and customers

  •  Need to integrate online and offline marketing efforts

  •  Poor email deliverability

  •  Too much manual grunt work in the sales and marketing process, no automation

  •  Can’t track sales activity

  •  Lack of centralization, too many different programs and systems

  •  Too costly to maintain servers and IT staff

  •  Too difficult to manually manage multichannel campaigns

  •  One-dimensional marketing

Obvious opportunities are  suggested by this data for CRM consultants and vendors, especially in the SMB space? And do those opportunities remain because customer don’t have the bandwidth to go out and compare solutions, or because solution providers don’t have the marketing wherewithal to reach these customers?
 Top Comment : Anurag Mitra   | 05 19 2008 05:43:50 +0000
i feel the CRM data is useful...not only for the leads but also to track the buying behaviour of customers, segmentation of customer based upon the data is possible to manage them more effectively
go to top
 
TrackBack URL:
http://www.insidecrm.com/blog/where-leads-go-to-die-between-marketing-and-sales.php
3 comments on "DOES YOUR CRM DATA GIVE YOU LEADS?"
Sort by: Most Recent Top Rated
  Commented by  Rajiv Vig, Sales/BD Manager, IBM    | 02 13 2009 08:18:04 +0000 
According to me CRM does help you to get leads, you will have a huge database of customers with you with their buying behavior, based on those database one can segment the customers based on the product and buying behavior...
  Commented by  Satish Kadam, Sales/BD Manager, IBM    | 05 19 2008 22:51:23 +0000
Rating : +1  
even i feel that it is very important to understand patterns in which way customer buys the product and different methods are already there like in case of retail outlets where video captures the way customers sees the products which are there on the shelf...
  Commented by  Anurag Mitra, Product Marketing Manager (Asia Pacific)    | 05 19 2008 05:43:50 +0000
Rating : +2  
i feel the CRM data is useful...not only for the leads but also to track the buying behaviour of customers, segmentation of customer based upon the data is possible to manage them more effectively
Add your comment on "DOES YOUR CRM DATA GIVE YOU LEADS?"

Rate:
Submit
 Found the article "DOES YOUR CRM DATA GIVE YOU LEADS?"  interesting ?  Share with your connections and communities  
 
Viewers also viewed
Today its all about creating customer loyalty through different mediums, and marketers are...
 
743 referals 18 arguments, 354 views
Most of retailers are using customer database just to send sms blast and nothing else. Pls share...
 
0 referals 5 arguments, 283 views
With over a decade in the new mellinium.  There has been a major change over in every aspect of...
 
300 referals 8 arguments, 195 views
more...  
Recent Knowledge (74)
Why is using email marketing services sometimes a better option than direct mail? There are many...
 
0 referals 4 comments, 221 views
  An old man, staying in a small south Indian town came to visit his son in Bombay recently. The...
 
654 referals 43 comments, 456 views
If we analyse the nature of students' demand, what they want as customers are: Expert Teaching...
 
245 referals 17 comments, 262 views
more...  
Sponsored Jobs
More From Author
Here I think my friend is mistaken cloud computing is famous for loosing control over data, there is no proper data life cycle.
Clearly define your requirements, because you can't take any chances or take anything granted when doing business in China. Your product definition must specify not just how it will look and how it will operate, but also quality standards for every...
When companies fails to focus on customers there is no use of implementing CRM in an organisation.Focusing on the technology and not on the customer service will cause the most advanced CRM strategy to go wrong. What does CRM stands for ?? Its...
more...  
  • Popular Knowledge
  •  
  •  
  • Popular Jobs
  •