Expected Social Media Marketing Trends for 2011

These predictions might be helpful for you to decide on where you stand with Social Media and cope up with competition...

Some of the predictions about social media & marketing for B2B are :

SM Diffused in Organization : Social media will diffuse through the organization. Now it is primarily effective for Marketing, Sales and CRM. It will be present in all aspects of business.

Increased Mobility : 59% of all adult Americans go online wirelessly. Mobility of Internet goes high and therefore the mobile social media usage.

NFO the new SEO : Search engines are highly recognizing those people and business that involve in social media with better and higher ranking. Facebook is the #1 visited site in 2010. And News Feed Optimization on FB are likely to supersede SEO in search engines (like Google)

Target segmentation made easier : Social media will make the process of segmenting the target market much easier by using the customer groups.

Social Media Advertising : Facebook advertising will continue to improve — and get more expensive.

Corporate Listening : Companies will listen to customers more and it will become increasingly important.

New Roles of Marketers : Marketers will become bloggers, publishers/broadcasters.

ROI : Ways will be found to calculate specific ROI on the social media marketing

Prioritization : Organizations are likely to prioritize on using social media for marketing purposes

Trial Run : Companies will try to make more trial on Social Media and try to make their presence notable on Social Media

Valuable content : Content created and posted as blogs, feeds, etc. by the companies will be more useful and relevant to the customers and groups.

Social commerce : Social commercewill be there with e-commerce so that companies can sell on Facebook by letting your customers buy, but also letting them to tell their friends.

Decisive Power : People are beginning to make real decisions based on recommendations from their virtual friends. So, Social Media will have more influence on the decisions made by the customers.

These indicate the enormous growth expected in the Social Media Marketing. Please add to the above as there are a lot more can happen in the Social Media world..

Think of your position and the steps you would take to overcome these...!

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