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foggy aesthetics

Activity:  8 comments  174 views  last activity : 08 06 2011 20:22:20 +0000
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Looking the same is a major crisis, especially when people have money. The first response is to differentiate in lifestyle. For industry, differentiation in deliverables is essential to increase net worth. The culprit in making all the world’s bricks look alike is digital technology. That’s when a sense of aesthetics can make a difference.

Indian women have had an inherent, exceptional sense of beauty from time immemorial. Their ornamentation is the most spectacular, from the nose ring,bindi, alta, mehendi on the feet and hands, anklets, finger rings with chains ending in bracelets, bangles matching every dress, ear rings that reach up to accentuate hairstyles and jewellery on the hips. Women’s hips are so universal in aesthetics that strokes from Western masters, from Leonardo da Vinci to Pablo Picasso, have eulogised them in paintings. I’ve never found two women on Indian roads to have the same design of saris. Chewing pan was an ancient culture used by women to give sensual appeal to their lips. Even today’s young local Indian girls fuse Eastern and Western wear to make beautiful fashion statements. However, there are a few of the very affluent who distinguish themselves from this cultural fiber with hotchpotch combinations, and lose the glamour of Indian women. In general, it’s amazing how Indian women from all walks of life are conscious about aesthetic art in their looks.

But for most Indian men, aesthetics is “wot’s dat?” Earlier this week, waiting for flight confirmation at Mumbai airport during Mumbai’s cyclone I was just opposite a toilet when suddenly a man in a white lungi emerged wet from the toilet, shivering as though he’d taken a dip in the Ganges. In the corridor between him and me, travellers were passing by, beautiful air hostesses pulling trolley bags, foreign tourists and Indian executives all proceeding for security check. In full view of this traffic, the man lifted his lungi, took out blue boxer underwear from his bag, and jumped around alternatively on either foot trying to draw them up. When successful, he swung the lungi away in a flourish, and in swift movements continued to use it as a towel to wipe his body and hair. He then wore a shirt and trousers, took out a mirror, combed his hair getting ready to take the plane. As I enjoyed this scene, I was reminded of rural railway platforms with only a tap, and was surprised that even the security guard failed to send him inside the toilet. What a contrast in aesthetics, the man was totally oblivious to everyone’s curiosity!

Take a look at a man’s shirt pocket: all kinds of papers bulge from it plus modernity participating with the mobile phone. Hand set aesthetics have undergone a sea change, becoming sophisticated and trendy, as also the retail outlets of service providers. But check out how they are junking public eye space with ugly telephone towers in the city or outskirts, no maintenance, other electric and telephone wires hanging out, sometimes becoming like a net on the road.

Mushrooming real estate in cities and small towns may have presentable décor inside, but its public view has no character, just unbecoming sanitary pipes and exposed electrical transformer gadgetry. Old skyscrapers with cracks filled with putty create designs. Is that because most of society’s decisions are taken by men?

Western Europe after the World Wars had to go for quick habitation to bring immigrants to make their roads and buildings. These badly constructed 1950s and 1960s buildings with poor aesthetics and sanitation became horrible ghettos that created problems of corruption and delinquency. So they were ceremoniously bulldozed in the 1980s. India’s current architecture may face this same problem 20 years hence.

Paris is considered the world’s most beautiful city, attracting the world’s largest numbers of tourists, 82 million in 2007, larger than France’s population of 62 million. The tourism revenue France got that year was 37 billion Euros. In contrast, just 5 million tourists came to India of 1.2 billion people, and spent 7.26 billion Euros (Rs 50,730 crores) in 2008. This statistic also proves that per capita tourist spend in India was approximately 1450 Euros, higher than France’s 450 Euros. Culturally and historically I don’t see that we have any deficiency that we cannot attract tourists like France does.

Paris was planned to become beautiful and modernized. Napoleon III commissioned George-Eugene Haussmann to renovate the city. Through 1852 to 1870, the Haussmann Plan redesigned Paris with broad streets for trains and better traffic flow, public utilities like water, drainage and sanitation, and buildings in homogeneous architectural wholes that unified the urban landscape. Over 20,000 houses were destroyed, slums cleared away and over 40,000 rebuilt. Huge controversy was raised by writers like Emile Zola accusing Haussmann of corruption and architects like Charles Garnier deploring the ‘suffocating monotony’ of monumental architecture. But 140 years later, Haussmann’s work is the most valued heritage property and his buildings the most expensive in the world. In fact the city plans of London, Moscow and Chicago have borrowed liberally from Haussmann.

India does not have a renovating culture. If you come from south Mumbai on the Santa Cruz flyover, just look to your left. Below eye level are unfortunate slums (this always bothers me as I too was under privileged in early life and wish for this terrible situation to end in the 21st century). Just move your eye up, and you will miss the building balconies for all the people’s dirty linen washed in public, or rather, clean linen, shirts, trousers, bras, panties and saris hung out to dry for public viewing. Actually building aesthetics have totally given way to rods, grills, air conditioner boxes, moulded paint. Without renovating all these buildings you suddenly find new construction sold at exorbitant prices.

Since a few years I’ve started frequenting Mumbai for my work in India, I’ve found a new type of décor in apartment building staircases, pictures of gods and goddesses in ceramic. I admired this very interesting move until my client told me it was to prevent people from spitting pan juice in staircase corners. What a clever idea, I thought, as god is highly respected in the country. But lo and behold! In another public staircase, the gods were stained with thick red spit. What is it that can instill the aesthetic sense in us as a people?

 

 

You can read the entire article here:http://shiningconsulting.com/wp/2009/foggy-aesthetics/

 
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8 comments on "Foggy Aesthetics"
  Commented by  Ravindra Sharma, Managing Consultant, CHEF-India    | 06 30 2011 05:51:26 +0000
Modern structures coming up as airports, malls, commercial structures etc. are all a case to point on "Harmony and Aesthetics" that can leave one wonder struck on how innovative we are with knowing ourselves.
In fact town-planning skills at work in almost all Indian cities are great example for anyone, on how can a few individual beneficiaries rubbish basic conveniences of huge number of citizen.  
  Commented by  S. Muralidharan, Head, Project Planning/Strategy, Knowledge Foundation    | 06 30 2011 03:20:33 +0000
Mr. Shombit painted a true picture of Indian psyche.  Thanks Ms. Chitra for sharing this article.  As Mr. Mathew pointed out any Government which fails to give due emphasis to "Welfare" is bound to suffer eternally! Politicians want slums to exist for vote-bank politics - another easiest way to siphon off the resources meant for them!  How do you end this?  What is the attraction for the slum dwellers to live in metros? Job opportunities? Can't we create the similar kind of chores they do in metros in their own place (villages), so that they can live in dignity?  They too have the right to live in dignity - no one can steal their fundamental right!  When MNS started beating poor taxi drivers hailing from other States, every politician in the country raised voice for this disparity!  The situation became even worse for the affected people - they have blown the issue beyond proportions! Today, where are they? Did anyone turn up to ask for welfare of the same people for whom these politicians took political mileage?  Its a sorry state of affair everywhere.  In India, we have hundreds of schemes meant for the welfare of them. If you ask for statistics of beneficiary, you would be presented with the perfect balance sheet.  Even if you dig the records of vouchers on expenditure, you would find them in order (a few people in the Panchayats are hired to take "thumb impressions" from the illiterates)! CAG reports are post-mortem reports!  Government would say, CAG is a book-keeping agency and they should not involve in policy issues!  What's the remedy?  Mr. Shombit would keep travelling to India and would be writing the apathy of this country every time he would visit! Does he have any say in all these matters? Like him, many country loving citizens are hounding and crying for improvement of the sorry state of affairs!  No takers!  We will keep writing!
  Commented by  Mathew Cherian, Research Associate/Analyst, Western Michigan University    | 06 29 2011 18:56:43 +0000
What you are talking is what 'Welfare' derived from Welfare Economic theories does to developed nation. Welfare is not our political agenda, though in 'Thirukural' Thiruvalluvar Indias sage of ancient wrote 'rulers who denie welfare to their citizen will be denied of welfare'. So the existence of welfare was known to us in ancient times though our intellectuals and citizen seem to have never heard of such a phenomenon.
  Commented by  chitra bannerjee, Consultant, Shining Consulting    | 06 29 2011 08:35:07 +0000
:-) Thanks Rathin, Virag and Sairam
  Commented by  Sairam. M, System Administrator    | 06 29 2011 05:32:39 +0000
COMMENT EDITED ONCE AGAIN
  Commented by  Sairam. M, System Administrator    | 06 29 2011 05:32:08 +0000
INDIAN WOMAN HAS ALWAYS BEEN CONSCIOUS WHEN IT COMES TO LOOKS.  A WOMAN WOULD ALWAYS PREFER TO LOOK STUNNINGLY BEAUTIFUL SO THAT SHE CAN CATCH MANY EYEBALLS AS MUCH AS SHE CAN.  WHATEVER THE TREND BE EITHER WESTERN OR INDIAN, SHE WANTS TO LOOK TO BE STOOD OUT FROM THE REST OF THE CROWD.  OF COURSE, IT MAY HAVE HAPPENED THAT INDIAN LOOKS MIGHT HAVE LOST IN HER APPEARANCE, DOES NOT MEAN SHE WILL REMAIN NON-INDIAN.  EVEN SOME WOMEN APPLY MASKARA ON EYELIDS, OF COURSE IT IS NOT OUR CULTURE, BUT IT DOES GIVE AN IMMENSE BEAUTY.


THE INTERESTING PARAGRAPH IS ABOUT A MAN IN LUNGI MUST HAVE DRIVEN EVEYONE NUTS, I MUST SAY.  


WHEN IT COMES TO BUILDINGS, I THINK, MOST OF THE PEOPLE APPROACH DIFFERENT WAYS TO DESIGN SO THAT AN EVOLUTION CAN BE SEEN EVEN IN CONSTRUCTION FIELD.  ITS ALL ABOUT TALENT AND IT DIFFERS FROM PERSON TO PERSON.  


THE AESTHETIC SENSE KEEPS ON CHANGING, EVEN IF IT IS INSTILLED ONES MIND DOES NOT STAY FOR LONG, SINCE IT HAS ALWAYS HAD INSTABILITY WITH DIFFERENT IDEAS, LIFESTYLES, ETC IN SUCH CIRCUMSTANCES, LONGING TO HAVE AESTHETIC SENSE IN HUMAN BEING SEEMS TO BE A DAYDREAM.
  Commented by  Virag Shah, Office coordinator, Prince pharma pvt. ltd.    | 06 28 2011 15:36:18 +0000
Forget past, always live in present and feel like All iz well...good insight and article as well as the content is really good. Thanks Chitra for refreal
  Commented by  Rathin Deb, Freelance Retail Consultant    | 06 28 2011 14:35:21 +0000
Chitra simply makes an interesting reading. Very good understanding of Indian's mindset.
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