| Topic : Future of Advertising: What's Next? |
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Marketing & Branding
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Activity:
0 comments
177 views
last activity : 07 06 2010 20:18:04 +0000
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Google expands its line of customized search solutions as it has launched a commerce search engine for online shopping portals. Google would be providing this solution to online retailers and is certainly a way to attract them towards its payment service, Google Checkout. Google promises that this commerce search engine solution would have Google’s speed, search and ranking capability to help users find the most relevant product match.
Retailers will be allowed to choose whether to display product images, descriptions.Retailer can also enable search refinement by product category, price range, brand, or any other product attribute. They will also be able to automatically generate groupings based on the user’s query and matching items. Retailer can promote certain products, vendors, or product categories with product boost. Thus paving the way for them to monetize their search engine by promoting the advertisers on their site.
Many portals may switch to this solution as it would help them to better monetize their searches at the same time giving shoppers the convenience to search with familiar search engine.This attempt to woo bigger online retailers to its fold will help Google to fulfill its payment and commerce Ad network ambitions.
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The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |