If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?

WHERE IS ADVERTISING MEDIA HEADING TO?

WHAT IS THE LATEST IN MARKETING

The future of marketing lies in the media where average of people spend atleast 14 hours a week.

Yes it the online media...

Of all the advertising plaforms, the internet is one of the few on a upward trend.

"If you look in terms of the sheer amount of time most consumers are spending online and the amount of dollars being spent to reach them, it is still probably way under what it should be."says Wharton marketing professor Patti Williams.

Though the new media is growing at an super fast rate, the senior marketers are still lagging in adopting the internet and other digital technology to reach thier customers.

OBSTACLES TO MARKET ONLINE

• INTERNET MARKETING IS NOT GOOD AT BRAND BUILDING

•  DIFFICULTY TO REACH A BROAD AUDIENCE BASE.

• DIFFICULTY TO CHOOSE THE RIGHT KIND OF WEB PAGE

• DIFFERENTIAL ATTITUDE TO ONLINE ADVERTISEMENT

WHAT ONLINE MARKETING COULD OFFER CMO's 

• The Internet gives advertisers the opportunity to build mind share more effectively by targeting the right context at the right time, ensuring their messages are relevant to the people they are trying to reach.

• Internet gives marketers more precise, measurable accountability for their ad spending than do traditional media.

• Opportunity  for mass micro marketing. Marketers can use the Internet to target specific, well-defined audience segments, yet reach a large audience scaling across many markets.