| Topic : Marketing Warfare: The Quest For More Guests. |
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Activity:
0 comments
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last activity : 07 06 2010 20:18:04 +0000
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The beaches of Thailand seem to be more attractive than the beaches of Goa – both for the experience and for the price.
A marginal dip in domestic travel in the last few months primarily because India has become at least 30 per cent more expensive to travel than neighbouring countries like Singapore, Thailand and Malaysia.
People who were travelling within India are now going abroad because India is not value for money,
Five-star accommodation in India now ranges on an average between $300-$500 a night. In Singapore, Malaysia or Sri Lanka, you can get a similar room for about half the price between $150 and $200. Air tickets have also seen a 20 per cent average increase.These costs are also turning some foreign tourists away to other destinations
Hotel rates are so high that in places like Turkey, you can get it at half the price, so Europeans will like to travel to other places than to India.
Travel agents are already sounding alarm bells for 2008. With very little new supply coming in on the hotel side and consolidation in the aviation industry, and prices are unlikely to come down.
Last year, hoteliers preferred a to sell fewer at higher prices than fill up the hotel at lower rates. As a result last year, occupancies dipped but revenues soared. If this trend continues then it could adversly impact the tourism industry in India over the next few years.
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