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| Topic : M-Commerce: Perspective of Retailer / Brand Owners |
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M-Commerce Technologies
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Source : http://trak.in
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2 comments
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last activity : 07 06 2010 20:18:04 +0000
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You've got to sympathize with executives these days. Just when they thought they were getting their arms around eCommerce, someone came along and said things were about to change—again. The new challenge, they were warned, was to figure out what to do about mCommerce.
Of course, just about everyone is aware of the explosive growth in the use of cell phones and other handheld devices that underpin mobile commerce. But CEOs around the world are right to wonder if there is anything here beyond the hype that promises consumers they can operate vending machines with their cell phones or trade stocks while jogging. They want to know what mCommerce means for their businesses and how urgent it is to embrace this latest technology-driven change.
What we are seeing is the dawn of uCommerce—commerce that is:
Ubiquitous—taking place everywhere, at all times;
Untethered—not constrained by the lines and hard wires of traditional computing and telephony;
Unbounded—no longer limited to the traditional definition of commerce.
The growth in this field is so much tremendous that service provider like Bharti Airtel - is all set to join the M-commerce bandwagon in a big way. Bharti will launch host of value-added services, primarily related to M-commerce applications.
Now you will ask why M commerce will be sucessful, the answer is simple COST...
Phones, pagers and PDAs cost less than computers. In the consumer realm, that means Internet access is becoming available even to people whose lifestyle or financial situation would keep them from buying a computer.
This has important implications for the so-called digital divide that exists not only within the economies of wealthy developed countries, where many citizens still do not have computers, but also between the developed and developing worlds.
Within businesses, mobile devices can help control the cost of extending intranet or Internet access. Currently, the cost of computers and networks is the fastest growing component of information technology expenses. Mobile devices also can contribute to greater overall employee productivity.
But dont you think there are limitations, Yes ofcourse there are limitations...Say for instance.......
Web access just isn't the same on a screen not much bigger than a business card, and inputting data can be hard on a cell phone pad. Voice-recognition technology is improving but is still imperfect. Meanwhile, compact keyboards that attach to mobile devices (such as PDAs) exist today; holographic projection screens are under development.
Such advances would make mobile devices more user-friendly. But the eventual solution still is likely to be an integrated network of multiple devices, with the user choosing whichever is appropriate to the need at the moment.
The buzz today may be about cell phones and PDAs that connect to the Internet. In fact, a much more sweeping change is under way—the emergence of seamless, continuous economic interaction. Bharti airtel venture is just the first step towards the start of a revolution..What do you say???
Of course, just about everyone is aware of the explosive growth in the use of cell phones and other handheld devices that underpin mobile commerce. But CEOs around the world are right to wonder if there is anything here beyond the hype that promises consumers they can operate vending machines with their cell phones or trade stocks while jogging. They want to know what mCommerce means for their businesses and how urgent it is to embrace this latest technology-driven change.
What we are seeing is the dawn of uCommerce—commerce that is:
Ubiquitous—taking place everywhere, at all times;
Untethered—not constrained by the lines and hard wires of traditional computing and telephony;
Unbounded—no longer limited to the traditional definition of commerce.
The growth in this field is so much tremendous that service provider like Bharti Airtel - is all set to join the M-commerce bandwagon in a big way. Bharti will launch host of value-added services, primarily related to M-commerce applications.
Now you will ask why M commerce will be sucessful, the answer is simple COST...
Phones, pagers and PDAs cost less than computers. In the consumer realm, that means Internet access is becoming available even to people whose lifestyle or financial situation would keep them from buying a computer.
This has important implications for the so-called digital divide that exists not only within the economies of wealthy developed countries, where many citizens still do not have computers, but also between the developed and developing worlds.
Within businesses, mobile devices can help control the cost of extending intranet or Internet access. Currently, the cost of computers and networks is the fastest growing component of information technology expenses. Mobile devices also can contribute to greater overall employee productivity.
But dont you think there are limitations, Yes ofcourse there are limitations...Say for instance.......
Web access just isn't the same on a screen not much bigger than a business card, and inputting data can be hard on a cell phone pad. Voice-recognition technology is improving but is still imperfect. Meanwhile, compact keyboards that attach to mobile devices (such as PDAs) exist today; holographic projection screens are under development.
Such advances would make mobile devices more user-friendly. But the eventual solution still is likely to be an integrated network of multiple devices, with the user choosing whichever is appropriate to the need at the moment.
The buzz today may be about cell phones and PDAs that connect to the Internet. In fact, a much more sweeping change is under way—the emergence of seamless, continuous economic interaction. Bharti airtel venture is just the first step towards the start of a revolution..What do you say???
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2 comments on "Indian Mobile Commerce set to grow in leaps!"
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Commented by
Ajay Ziz, Deputy Registrar, University of Jammu
| 10 05 2009 11:10:12 +0000
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Commented by
Shyamal Maity, Sales/BD Manager, AT&T
| 04 24 2008 21:56:25 +0000
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