| Topic : Value Added Services |
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Source : http://www.businessweek.com
Activity:
2 comments
601 views
last activity : 07 06 2010 20:18:04 +0000
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Gaming is a key element in operators and content developers strategies to develop new, high-value wireless revenue streams, beyond basic voice services and simple text messaging. And when we talk about the mobile gamming in India, it is propelled by end-user demand, gaming is growing quickly as an increasing number of Indian consumers take advantage of wireless mobility to enjoy entertainment.
The tremendous growth in gamming sector has caught the attention of publishers, developers, animators, musicians, and content providers, and is also stimulating the development of innovative business models. The reason being the highly intensified population, populous targetted population, widely accessiblility to mobile, Rural gamming potential.
Rest you can get from the figures which speak that Indian mobile gaming market will generate $26 million (US$) in revenue in 2004, and will increase to $336 million in annual revenue by 2009.
But why mobile gamming has become big hit in India rather than other western countries,is really a question to answer and surge our business opportunities in Indian gamming sector.
- One of the most valid reaosn being the sheer growth of mobile consumers in India. The total number of mobile subscribers at the end of February 2006 is 53.11.
- Paid downloads figures for mobile games are around 600,000 a month
- Plenty of brands and models of handsets to choose from, usage of mobile phones varies widely, especially in a metropolitan cities
Moreover Indians possess a certain cultural duality--which is both a positive influence leading them toward mobile games but also a hinderance when it comes to their playing Western-themed games. Indians are comfortable with being extremely Western in some ways but will always remain distinctly Indian at the same time.
Will that be its disadvantage for Indian Mobile Gamming or there will be no effect at all? Please share you views...
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