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Marketing & Branding

By : Purvi Ghosh, Marketing analyst, Percept Advertising
Industry : Advertising/PR/MR/Events Functional Area : Branding
Activity:  1 comments  586 views  last activity : 07 06 2010 20:18:04 +0000

Seems Indian IT has got its Green ambassadors. The country's leading IT companies Infosys and Wipro have found place in the list of top 10 'green brands' in the country, in the 2009 Green Brands Global Survey.
The survey was conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates, as well as the independent strategy consulting firm, Esty Environmental Partners, across seven countries: US, UK, China, Brazil, India, Germany and France.
Microsoft India and the telecom company Tata Indicom too form a part of the list. While Dettol topped the The ImagePower Green Brands' list in India, the others are Taj Hotels and Resorts, Reva, Maruti, Colgate and Lifebuoy.
The study finds similar global agreement when consumers are asked about how important it is that companies should be "green", said a press release. In India and China, the numbers are significantly higher (87 and 98 per cent respectively), who said corporate reputation is an important purchase consideration.
Also, according to the survey, India and Brazil, however, are the only two of the seven countries in which consumers express more concern for the environment than for the economy.

Green Brand has been the main strategies in  their marketing themselves for a sustainable future. Now can we expect a eco-friendly environment  from global brands in future?

1 comments on "Infosys, Wipro in top Green brands 2009"
  Commented by  Kavitha Shankar, Sr/Principal Coresspondent, ABC    | 12 11 2009 13:18:12 +0000
It's good to see that Indian companies are looking forward to the environment protection and more firms should come forward to encourage against global warming. By these Green Brands we can expect a safe world in our hands.    
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