Build your professional network on facebook via our app Go to app
 
<< Prev  10 of 10 in Topic 
Posted in Community :

Marketing & Branding

By : Purvi Ghosh, Marketing analyst, Percept Advertising
Industry : Advertising/PR/MR/Events Functional Area : Branding
Activity:  1 comments  556 views  last activity : 07 06 2010 20:18:04 +0000
Share
 
 
 

Seems Indian IT has got its Green ambassadors. The country's leading IT companies Infosys and Wipro have found place in the list of top 10 'green brands' in the country, in the 2009 Green Brands Global Survey.
The survey was conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates, as well as the independent strategy consulting firm, Esty Environmental Partners, across seven countries: US, UK, China, Brazil, India, Germany and France.
Microsoft India and the telecom company Tata Indicom too form a part of the list. While Dettol topped the The ImagePower Green Brands' list in India, the others are Taj Hotels and Resorts, Reva, Maruti, Colgate and Lifebuoy.
The study finds similar global agreement when consumers are asked about how important it is that companies should be "green", said a press release. In India and China, the numbers are significantly higher (87 and 98 per cent respectively), who said corporate reputation is an important purchase consideration.
Also, according to the survey, India and Brazil, however, are the only two of the seven countries in which consumers express more concern for the environment than for the economy.

Green Brand has been the main strategies in  their marketing themselves for a sustainable future. Now can we expect a eco-friendly environment  from global brands in future?

 
1 comments on "Infosys, Wipro in top Green brands 2009"
  Commented by  Kavitha Shankar, Sr/Principal Coresspondent, ABC    | 12 11 2009 13:18:12 +0000
It's good to see that Indian companies are looking forward to the environment protection and more firms should come forward to encourage against global warming. By these Green Brands we can expect a safe world in our hands.    
Add your comment on "Infosys, Wipro in top Green brands 2009"

Rate:
Submit
Job Portal from Recruitment firms
Viewers also viewed
Today national brands face a big time threat from retail brands that have flooded the Indian...
 
1239 referals 5 votes, 995 views
Product vs Brand
 
25 referals 47 arguments, 1634 views
Are we the most Dumb and stupid people in support of the corrupt government. I think we are not...
 
1669 referals 46 arguments, 3701 views
more...  
Recent Knowledge (10)
Tip 1 - Use Titles or Headings That Match The Jobs You Want With employers receiving hundreds of...
 
562 referals 16 comments, 933 views
Surfing a gallery of resume covers letters and thought to share with you all professionals here...
 
155 referals 8 comments, 416 views
The OSI model: Memorize it. It's almost a cliché, but understanding it is critical. TCP/IP...
 
13 referals 8 comments, 2017 views
more...  
More From Author
Many brands become stagnant and then they die. What to do if you want to give it a new start ? Relaunching a brand can be difficult so what should be the first few steps in doing so ? Same can be applicable to other brands too which are not dead...
You can try team building exercises, some workshops and leadership programs which will help your team to perform better.
Indians are yet to explore a lot in internet world. While we get everything we want from stores near our homes but shopping from home is a different experience. I have seen that finding a product online in india is a bit difficult and it take...
more...