IT Sales The New Way

Global It Sales are rising and people are now making sure that they use the medium to its fullest possible strength to get an advantage over others. So here I give you some of the trends hat will drive you more towards this area. These will help both the companies as well as the people who are here to work.

• Mobile: I can hear you now! - This may be the year in which mobile deserves a closer look as technology improvements create new opportunities. Bluetooth-enabled phones have made it easier for marketers to provide contextually relevant information. Mobile marketing can deliver highly personalized, and useful, information when and where needed and as long as marketers don’t spam, mobile marketing may be the missing link in personalized communications.

• Join the Social Networks Club - Wise marketers will capitalize on the growing appeal of social networks. Besides the obvious market leaders (MySpace and Facebook), social networks exist in niches from teens (e.g. Pizco and Tagged) to seniors (e.g. Eons) to photographers (e.g. Flickr), do-gooders (e.g. AllDayBuffet) and even B2B (e.g. TooStep, LinkedIn and Plaxo). This list is almost endless.

• Rise of the widget - Mini software applications (known as “widgets”) can provide unprecedented access to hard-to-reach targets, as Facebook and MySpace can attest. Even Microsoft’s Windows Vista supports user-written widgets natively. According to ComScore, some 220+ million consumers were using widgets as of May 2007. For example, iLike, which allows Facebook users to share iTunes playlists, grew to over 10 million users in only 10 months. Slide, which creates slideshows and embeds them in social network homepages, claims to be the largest personal media network in the world, reaching 120 million viewers monthly. That’s just the beginning of the widget avalanche.

• Roll the video - With 70% or more in broadband penetration in the US, streaming video is a “must” marketing tool. eMarketer reported that 123 million Americans watch a video at least monthly, and three-quarters tell a friend about them. Whether a B2B or B2C marketer, video is an enormous opportunity to engage, educate and entertain (those being the new “Three Es” of successful marketing).

Well these are a few marketing related trends but, now lets see how the eworld is looking in for the people.