Digital Marketing / Internet Marketing
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last activity : 04 20 2011 11:49:28 +0000
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A few months ago, a startup received more than 10,000 signups within two days, without ever disclosing what it even does. And thanks to LaunchRock, companies can now create a no-fuss landing page for their business in a matter of minutes, thus initiating the single-most meta business model I have seen this year. These companies collect user contact information, promising access to their beta if they agree to publicize their own sign-up.
Which begs the question, how much information is really necessary to market to an audience? Not much it seems.
Users are hungry to be early adopters. Even mainstream users are becoming increasingly savvy to the newest thing -– tech is sexy again, and smart marketers know this. In 2011, I expect to see similar efforts that reflect this startups for startups meme. Everyone wants a piece of the startup pie and schemes like Launchrock are certainly a great way to gain attention and gather data.
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A few months ago, a startup received more than 10,000 signups within two days, without ever disclosing what it even does. And thanks to LaunchRock , companies can now create a no-fuss landing page for their business in a matter of minutes, thus... |
Quora, a Q A site launched in 2009, has mostly attracted the attention of the technology and media industries, but it will likely inspire mainstream marketers soon. The site, along with some of its competitors, has become a useful marketing tool.... |
To create the digital advertising world without online advertising.. |
