From 800cr to 8000 ce the leading way for media

“The IDEA that markets can be defined by viewing put TV at the center of the media planning.”

In the six days of creation, when chaos was orderd into heaven and earth, there was no television, so God did not create the Advertisement.

The media department has a shameful secret. We don’t really know how advertising communication works, but we seem so buttoned-up, our colleagues are convinced we do and constantly ask our guidance.

Question: “How many GRPs do we need to move the needle?

Answer: “100 target GRPs a week,for 26 week 

Radio is also one of the media in this media also the revenue is to be conceder and the radio available in India is also less as compared to the U.S and U.K

Marketing is everywhere. Formally or informally, people are organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success and marketing profoundly affects our day-to-day lives. It is embedded in everything we do- for the clothes we wear, to the Web site we click on, to the ads we see. Good marketing is no accident, but a result of careful planning and execution. It is both an art and a science- there is constant tension between its formulated side and its creative side. It is easier to learn the formulated side, which will occupy most of our attention in the Management Thesis.

What is marketing?

Marketing people market 10 types of entities: goods, services, events, experiences, persons, places, properties, organizations, information and ideas.The media is earning by advertisement revenue. So we should see Core Marketing concepts which are as follow:

v Needs, wants and demands.

v Target markets, positioning and segmentation.

v Offerings and brands.

v Value and satisfaction.

v Marketing channels.

v Supply Chain.

v Competition.

v Marketing environment.

“In planning, there is television and then there is nothing.”

“It’s an idea that says media planning’s job is to intercept the next purchase with a brand message”

Advertising needs to be present,because not being there with a message is like being”off the shelf”