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Source : http://www.ciol.com
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last activity : 07 06 2010 20:18:04 +0000
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mGinger has a novel concept of providing targetted advertisements to its registered members on mobile phone. Consumers get paid 20 paise for every ad they receive.
mGinger started off a year ago and has already logged 11 lakh members. It plans to reach a user-base of 5 million by 2008 year-end. Most of the userbase is from the top 5 cities in India.
The company has signed up with 122 advertisers and has done over 650 campaigns. It has already set up 35 franchises in Andhra Pradesh and Karnataka.
mGinger has received the first round of funding of $4 million in October 2007 from Draper Fisher Jurvetson and NEA-IndoUS Ventures. They have been approached for second round of funding too.
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Jaygopal Raghavan, Head/VP/GM-Client Servicing, Percept Holdings
| 07 17 2008 08:32:11 +0000
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