| Topic : Value Added Services |
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Source : http://www.mobilewebanalytics.net
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1 comments
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last activity : 07 06 2010 20:18:04 +0000
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Advertisers are shying away from the mobile web channel because currently there is lack of clear data on how the promotions have fared.
Mobilytics is one such tool currently in-production. Mobilytics provides accurate visitor statistics, and detailed information about the phones they use and their capabilities.
There are two main objectives which Mobilytics can serve:
The first being a simple web analytics tool to get an overall detailed picture of visitors and customers. The second objective is to allow advertisers and publisher to track what’s going on with their campaigns.
Mobilytics is being built to be a tool that can leave the ad network out of the decision as to what data to share with the advertiser.
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1 comments on "Mobile Ads Slow to Take off Due to Poor Analytics"
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Hardik Patel, Team Lead (Staffing and Recruitment), Rishabh Softwares Pvt. Ltd. / Rishi Infotech Pvt. Ltd
| 07 24 2008 14:13:39 +0000
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