| Topic : Stratrgies & New Business Approach |
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Source : http://www.huawei.com
Activity:
1 comments
318 views
last activity : 07 06 2010 20:18:04 +0000
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In Contemporary Marketing, there are four different development eras of marketing:
- the production era,
- the sales era,
- the marketing era,
- and the relationship era.
When it comes to telecom industry marketing has gone through the relationship era and entered the interactive era.
Here is a case about Huawei and how they moved from relationship era to Interactive era using different technologies.
Huawei, a leader in providing mobile network solutions, fixed network solutions, and All-IP based FMC solutions, has years of extensive development experience in the telecom industry. Huawei also provides consulting services in the fields of marketing analysis, strategy planning, network planning, business modeling, and financial analysis. Hereby we look forward to collaborating with operators to explore the development trends in telecom industry, tailor the solutions to meet customer needs and market development, and embrace together the coming of the new era.
Look at the complete case through the mentioned link to get the complete details and give your review.
http://www.huawei.com/publications/view.do?id=2908&cid=5307&pid=61
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There is no way they can crack this segment of phones even though they are leading in the world market in mobile phones. As there are too many players to compete with, there is RIM, and nwo Android phones to content with htc,iphone,palm pre, no way... |
When will the new telcos achieve break even in such a tough competition..?? |
You don't mind if i comment on this one, yes even if the parent company is into IT services and it is having its subsidiary in another country like India, it is known as a captive center. |