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| Topic : Social CRM Services - The CRM 2.0 |
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Posted in Community :
Oracle CRM
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Source : http://blogs.zdnet.com
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2 comments
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last activity : 07 06 2010 20:18:04 +0000
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The web 2.0 gurus have been blasting thier heads as inhow to bring about social networking into entrprise.
And Oracle has got in a solution.
That is to build social networking as a prt of the application enterprises already in use.
Anthony Lye, who as senior VP of CRM at Oracle has spearheaded the reinvention of CRM OnDemand over the past year-and-a-half, told me last week that, “What we’re doing in SaaS is now very much on the leading edge of CRM.” I’d say that’s an understatement — the integration of social networking capabilities into the new release is on the leading edge of what’s happening across all enterprise applications.
That indeed is interesting!
The lead component of Oracle CRM’s new social capabilities is a new feature called ‘Sticky Notes’. This allows a user to mark any object — for example an account in a given salesperson’s portfolio — with a comment and then subscribe to the message stream related to that object. Team members can then follow and participate in the conversation around that object, which is all co-ordinated within new functionality called the ‘Message Center’. They don’t have to go into the application or call up the account itself. The Sticky Notes conversation stream can also be exposed as a portlet or gadget and embedded in an external home page such as iGoogle or MyYahoo!.
As you can imagine, implementing all of this has meant enabling various forms of Web 2.0 goodness such as RSS feeds, OpenSocial and widget APIs. It’s also meant grappling with the security and integration implications of blending intranet and Internet resources. This is the sort of risky innovation you expect from start-ups rather than established enterprise players, so all credit to Oracle for pushing ahead with it.
And Oracle has got in a solution.
That is to build social networking as a prt of the application enterprises already in use.
Anthony Lye, who as senior VP of CRM at Oracle has spearheaded the reinvention of CRM OnDemand over the past year-and-a-half, told me last week that, “What we’re doing in SaaS is now very much on the leading edge of CRM.” I’d say that’s an understatement — the integration of social networking capabilities into the new release is on the leading edge of what’s happening across all enterprise applications.
That indeed is interesting!
The lead component of Oracle CRM’s new social capabilities is a new feature called ‘Sticky Notes’. This allows a user to mark any object — for example an account in a given salesperson’s portfolio — with a comment and then subscribe to the message stream related to that object. Team members can then follow and participate in the conversation around that object, which is all co-ordinated within new functionality called the ‘Message Center’. They don’t have to go into the application or call up the account itself. The Sticky Notes conversation stream can also be exposed as a portlet or gadget and embedded in an external home page such as iGoogle or MyYahoo!.
As you can imagine, implementing all of this has meant enabling various forms of Web 2.0 goodness such as RSS feeds, OpenSocial and widget APIs. It’s also meant grappling with the security and integration implications of blending intranet and Internet resources. This is the sort of risky innovation you expect from start-ups rather than established enterprise players, so all credit to Oracle for pushing ahead with it.
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2 comments on "Oracle skins crm with social networking"
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Commented by
Viktor Stephen, COO, Business Mashup
| 07 20 2009 14:11:06 +0000
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Commented by
Bellala Gopinatha Rao, Project Manager Promax Management Consultants
| 12 27 2008 11:06:51 +0000
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