Recruitment Advertising --more effective

The idea behind successful recruitment advertising is to qualify suitable candidates in and the unsuitable out. A poorly written recruitment advertisement often leads to receiving too many applicants which leads to far too much time spent on sifting through resumes and interviewing candidates who aren’t actually qualified. The message that a good job ad should convey to a job seeker are the benefits and advantages of working for you rather than your competitor. Here area few tips to make your recruitment advertisement more effective

1. 1)      Do not mix information like requirements, job description and contact information. Arrange these details carefully. Make use of sub headings, bullets etc to clearly communicate your message.
2. 2)      Make sure to give a concise company description like the products and services your organization provides.
3. 3)      Do not use internal jargons to describe the job titles. Be descriptive about what you are looking for so that qualified candidate don’t see title as barrier Give detailed  and clear description of the positions requirements and responsibilities.
4. 4)      Be positive and project the company’s image in a positive way.
5. 5)      Do  mention the benefits and describe what’s in it for them
6. 6)      Make your advertisement personal and adopt a conversational tone in your copy. Make your copy seem as if you are speaking directly to the job seeker.
7. 7)      Remember to include correct and clear contact information
8. 8)      Make your advertisement visually appealing, impressive and attractive. Design the layout in such a way that it attracts any candidates’ eyes. Always insert the company logo as it will generate more interest.

“Delivery Is Our Motto”

             “We Recruit People Not Profiles”

Amith Somani | Staffing Specialist | +91.80.49094416

Email: amith@blackwhite.in | Linkedin Profile | Linkedin Group | Twitter |
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