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Industry : FMCG/Foods/Beverage Functional Area : Consumer Sales
Activity:  6 comments  3501 views  last activity : 07 06 2010 20:18:04 +0000
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The emergence of rural markets as highly untapped potential emphasizes the need to explore them…Surge in the publications on rural marketing is an indicator of the interest in this emerging domain of knowledge. However, studies have been widely fragmented and time has come to consolidate the knowledge that has evolved over the past years.

Consumer culture, spurred by rapid economic growth, is spreading to the vast rural areas where two-thirds of India's 1.1 billion people still live. The trend is creating new opportunities not just for big business, which has long focused on the urban middle class, but also for some of India's poorest citizens.

Some impulses to go RURAL:

  • Large Population

    The rural Indian population is large and its growth rate is also high. Over 70% India’s one billion plus population lives in around 627,000 villages in rural areas.

  • Rising Rural Prosperity

    India is now seeing a dramatic shift towards prosperity in rural households. To drive home the potential of rural India just consider some of these impressive facts about the rural sector.

  • Growth in Market

    The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market. The market has been growing at 3-4% per annum adding more than one million new consumers every year and now accounts for close to 50% of volume consumption.

  • Impact of Globalization

    The impact of globalization will be felt in rural India as much as in urban. But it will be slow. It will have its impact on target groups like farmers, youth and women.

Many of the leading companies are driving their Ad Campaigns strictly focussing on the rural consumer.Hindustan Lever is not alone in recognizing the vast potential for profits in rural India.

As urban markets become saturated, more businesses are retooling their marketing strategies, and in many cases their products, to target rural consumers with tiny incomes but rising aspirations fueled by the media and other forces, according to experts.....

 

 Top Comment : Dasari Srinivas   | 01 30 2008 05:49:55 +0000
Yes i agree with above given passage.Because in coming days there will be a huge market for the companies from Rural Market than from Urban Market.
 
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6 comments on "Rural market has immense potential’ "
  Commented by  sanjay kr srivastva, Coresspondent-ddnews/air ,editor-social vision    | 01 11 2009 17:22:26 +0000
yes i agree with u 
gav me ab kisan hi nahi balki upbhokata rahata hai
  Commented by  Jambu Iyer, International Property Consultant    | 05 27 2008 21:27:59 +0000
There is absolutely no doubt of the opportunity Rural India beholds.......As far as my state is concerned(Tamilnadu) I am seeing leading brands queing to set up showrooms in Tier 2 & 3 cities........added to this is the fact that there are very many proposed Shopping Malls to come up in these cities.......another surprising information is the fact that Brand awareness & fashion trends in these citie/towns  is surprisingly quite high.  
  Commented by  Krishnan Vishwanathan, Head Business Development, InteliZON Energy    | 05 05 2008 00:26:14 +0000
Its only surprising that there are only handful of corporated willing to tread this difficult path in a vastly potential market as labelled by many .Is there a fortune at the BOP level? Leading analyst and economist say "yes thereis"
Data supports that but it is proven beyond doubt there is a great difference bet bharat and india.Bharat lags India by almost 15-20 years .Hence it is easier said than done.

What are the indicators proving there is a "Fortune in the Bottom of the pyramid" Its a mystery!!!!
  Commented by  Mridul Sharma, Sales Promotion Manager, Tata Chemicals    | 04 30 2008 03:37:13 +0000
rural market is definitely the place for expansion  as there are no more avenues available in urban space
it is the most exciting thing for overall growth of indian economy.. which is facing the dent from depression in US economy
  Commented by  shailendra sood, Manager, ICICI BANK LTD    | 03 03 2008 00:58:32 +0000
Rating : +1 
Majority of  population still lives in rural. Definately there is huge market potential
  Commented by  Dasari Srinivas, Assistant Manager-Sales, CyberMedia Dice Careers Ltd    | 01 30 2008 05:49:55 +0000
Rating : +1 
Yes i agree with above given passage.Because in coming days there will be a huge market for the companies from Rural Market than from Urban Market.
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