| Topic : Updates on SAP CRM functionality |
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Enterprise application integration solutions
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Source : http://searchcrm.techtarget.com
Activity:
0 comments
271 views
last activity : 07 06 2010 20:18:04 +0000
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Research in Motion and SAP ag are pairing up for a big thing to come up.
That is to run SAP's CRM application natively on the BlackBerry and eventually to bring the full SAP suite to the device.
With the new partnership, mobile sales professionals can have leads and opportunities pushed to their BlackBerrys directly from SAP CRM. Similarly, when a mobile user clicks on a contact, the BlackBerry can access up-to-date service or sales orders.
SAP executives showed how a sales representative could turn on his BlackBerry, check his calendar for a meeting, access account information, and then call the customer to check in beforehand. He could then log that call into the CRM system with one click.
The project was based in part on SAP's recent initiative to make its applications easier to use in general and specifically to make CRM more user friendly, an effort that culminated in the release of SAP CRM 2007 late last year.
RIM and SAP also plan to extend their collaboration to include secure
click-to-call, event-based alerts, and pushing outbound conference
calls.
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