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Social Networking Communities Provide Marketing Opportunities by Arnab Sen, Media Planning, Mudra Communications

Social Networking Communities Provide Marketing Opportunities

By : Arnab Sen, Media Planning, Mudra Communications
Industry : Advertising/PR/MR/Events Functional Area : Digital marketing
Keywords :

Marketing

Social Networking

Social Networks

ONLINE Marketing

Opportunities

Social Media Marketing

Provide

Social Network Marketing

Networking Communities

Activity:  6 comments  280 views  last activity : 07 06 2010 20:18:04 +0000
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Most of us are a part of some social network or the other. Social networking has revolutionized the way we communicate and share information with one another in today's society.

A marketer is absolutely myopic if he does not see the the wide opportunity of marketing which lies in social networks.Now social networking has become very crucial and important to businesses.

" YOUR BUSINESS PROSPECTS COULD BE JUST A MOUSE CLICK AWAY"

These networks allow you to locate business opportunities as well as find companies that may be able to serve your business-to-business needs.

What a marketer wants?

The needs of the customer ? That too directly from them ? Social networks give this advantage to marketers.

Marketers can find the right set of people with whom the product/ service is to identified with, through a social network.

Various social networking communities such as Myspace, linkedin, facebook, VisiblePath, SoFlow, Orkut gives marketers different segments of people to focus on.

For example,

LinkedIn has become my favorite online social network for business purposes. It's easy to view profiles, get connected, and even recruit potential new hires. There is also a recommendation feature that allows you to see what others say about an individual.

Similarly, SoFLow , Prestigious, cream of the crop professionals. Great features, fantastic focus groups, and awesome business networking opportunities. This network launched in July 2004 with great buzz, but seem to have lost the excitement since then.

 

Element of interaction

A marketer can interact through a social network with

Customers and Consumers: People who will benefit from what you do, consume or buy your products or services, and rave about you to their friends.

Others Within Your Industry: People with whom you can network, share resources and cross-promote with.

Media and Publishers: People who work for, or can influence, publications you would like to be mentioned in (e-zines, newspapers, Websites, etc).

Consultants: People who may want to hire or purchase products from you.

Event, Company or Organization representatives: People who operate businesses and associations that support your industry.

Will marketers take total advantage of the wide opportunities in social networks?

 Top Comment : Jaygopal Raghavan   | 05 15 2008 03:36:43 +0000
Good article but most of what you have stated is yet to be proved. There is a lot of ground to cover before one can safely brand social networking sites as a good marketing tool. Reason being the paucity of time. Though i am connected to the internet while in office, i hardly get time to check my various mail id's, social sites, industry related sites etc. At best these sites are a good way to connect and stay in touch, one has to see how far it will serve the purpose of marketing. I find toostep to be better than linkedin.
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6 comments on "Social Networking Communities Provide Marketing Opportunities"
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  Commented by  Kujnish Vashisht, Partner/Principal/VP, Expedient Consultants    | 08 26 2008 05:10:08 +0000 
People are still afraid to post business opportunities on Social Networking portals. More the direct opportunities posted on such portals, more the benefits
  Commented by  Manohar Mattu, Tech Support Engineer SBC (V)    | 07 30 2008 18:00:22 +0000 
This is a Good article giving info on "Social Networs as Business Networks" Also I agree that TooStep is better than Linkedin.Taking advantages of what is given inthe article let me try members to connect to my Businesses:

My Websites: http://www.rashmi.biz 
http://www.freewebs.com/mattu01
My Blogs: http://www.intenet-business-resources.blogspot.com/ 
http://strongfutureinternational.ning.com/
http://realitynetworker.ning.com/ 
Join me on: http://www.moreinfo247.com/EE 
http://www.reality-networkers.com/marketingsecret6.php?refid=1623633

Manohar Mattu, SFI BTL,
mlmattu@gmail.com
Vizag-53007; Ph: 0891-2729159

This is very true. and even you could lebverage a blogging space as well for online marketing along with social networking sites.
  Commented by  Hari Prasad K, Head - e-Infrastructure and Security    | 05 30 2008 05:32:20 +0000
Rating : +1  
Nice article. I fully believe in what others have to say about social networking sites - yet to be proved.  On the other hand, a professional community is more useful and much more to offer than such social networks.

It is more important to be among the right professionals to expect opportunities and explore the network for business.

I agree with Jaygopal Raghavan that toostep is definitely better than linkedin.
  Commented by  Anurag Mitra, Product Marketing Manager (Asia Pacific)    | 05 23 2008 08:35:57 +0000
Rating : +1  
i feel there is a lot of difference between a social networking site and professional networking site and if at all the marketing objective is to be achieved it is through the professional network and not the social network.
  Commented by  Jaygopal Raghavan, Head/VP/GM-Client Servicing, Percept Holdings    | 05 15 2008 03:36:43 +0000
Rating : +4  
Good article but most of what you have stated is yet to be proved. There is a lot of ground to cover before one can safely brand social networking sites as a good marketing tool. Reason being the paucity of time. Though i am connected to the internet while in office, i hardly get time to check my various mail id's, social sites, industry related sites etc. 

At best these sites are a good way to connect and stay in touch, one has to see how far it will serve the purpose of marketing. 

I find toostep to be better than linkedin.
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