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The 'IP' in the IPL by Karamjeet Singh Saluja, INTELLECTRUAL PROPERTY RIGHTS CONSULTANT, CARE PRO BIOSCIENCE (P) LTD

The 'IP' in the IPL

By : Karamjeet Singh Saluja, INTELLECTRUAL PROPERTY RIGHTS CONSULTANT, CARE PRO BIOSCIENCE (P) LTD
Industry : Technology Consulting Functional Area : India
Keywords :

cricket

ipl

mumbai

league

premier

knight

deccan

Activity:  7 comments  813 views  last activity : 07 06 2010 20:18:04 +0000
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Source:SpicyIP Tidbits: The 'IP' in the IPL!

Author: Kruttika Vijay

Along with everyone else cashing in on the success of the IPL, IPR firms do not seem far behind. With the objective “to protect IP, make a profit and increase brand valuation”, teams like the Deccan Chargers have opted to create an IP portfolio, including trademarks for team logos, copyright over player uniforms and website layouts. 

The Mint reports that the exponential popularity of the IPL has led team owners to recognise the inherent brand value attached and proactively protect the same. Aside from The Deccan Chargers, the Kolkata Knight Riders seem to have also applied to the Controller General of Patents, Designs and Trademarks for protection of their mark in the fields of financial services, insurance, beauty care products (amongst others) and the Mumbai Indians have filed trademark applications for cosmetics, musical instruments and photographic equipment etc.

Apart from the more traditional protection, with the aggressive promotion in the real world has been coupled with a more defensive approach on the internet. The teams have opted to drive away cyber squatters by pre-empting unauthorized linking of team websites to other sites as well as pre-empting squatters from buying the team domain names.

With matches becoming more exciting, these concerns are definitely well founded. It certainly looks like it has become the Intellectual Property League!

 

 Top Comment : Makrand Bhave   | 05 12 2009 09:26:45 +0000
Very nicely put! The 'pun' intended is not lost Sir! Yes I agree with your last statement! It has become a brand of exponential value! Its a game too so the things attached to invite a viewer and keep him interested in it are virtually too many! IPL is indeed a case study!
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7 comments on "The 'IP' in the IPL"
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  Commented by  sujit, Marketing Manager, Ozonetel inc    | 05 20 2009 17:56:12 +0000
Rating : +1  
Mr karamjeet, please dont repeat it.. you rephrase the sentences but dont copy as it is...

I dont Know why people do such stealing to gain quick fame..
  Commented by  swaraj, Lawyer/Attorney, student    | 05 13 2009 19:13:29 +0000
Rating : +1  
Such blatant infringement is not expected from someone who claim to be in the IP field.
I am Swaraj Paul Barooah from SpicyIP.com & Spicyipindia.blogspot.com - the site(s) from which this and other pieces of 'yours' have been lifted. I am also informing the original author of this copying.
For everyone else's information - this information is a direct copy from http://spicyipindia.blogspot.com/2009/05/spicyip-tidbits-ip-in-ipl.html
  Commented by  Bindu Narayan, Product Development Manager, Care Biomedicals    | 05 13 2009 10:24:23 +0000
Rating : +1  
I am a big fan of IPL but I didn't know this.Great that you have posted this stuff and made us aware about this thing related to IPL.keep up the good work.
  Commented by  Manoj Raj, Project Lead, HP    | 05 13 2009 09:36:16 +0000
Rating : +1  
good post karamjeet..nice to know new things on IPL of both the formats of cricket and Intellectual property....
  Commented by  Himanshu Pathak, Coresspondent, Zee    | 05 13 2009 05:16:07 +0000
Rating : +1  
very nicely framed, you have brought up a nice insight & a different angle to it. Keep posting such great stuff.....
  Commented by  Devi Kaladeen, Audit Manager, Health Sector Development Unit    | 05 12 2009 14:10:21 +0000
Rating : +1  
Interesting trend.You seem to have done your homework before posting this article. Good knowledge. Thanks for sharing your views.
  Commented by  Makrand Bhave, Sales Promotion Manager, Camlin Limited    | 05 12 2009 09:26:45 +0000
Rating : +3  
Very nicely put! The 'pun' intended is not lost Sir! Yes I agree with your last statement! It has become a brand of exponential value! Its a game too so the things attached to invite a viewer and keep him interested in it are virtually too many! IPL is indeed a case study!
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