The Value in Mobile Marketing

I came across this article by James Briggs some time back....

It gives a good overview of mobile marketing, what can be used in reality and especially the so called “fantasies”, which appear with some irony not to be fantasies.

Those who doubt that mobile marketing hasn’t made headway might be way behind from reality..

The old saying that knowledge is power holds true for many facets in life. And as we are now learning, it is particularly important for consumers and advertisers in the world of mobile marketing.

It’s no secret that mobile marketing is effective. It’s also no secret that it can be expensive, particularly for small business owners looking to compete with powerhouse retailers equipped with the capital to advertise to the hilt and practically annihilate the lesser competition.

But if the strategic partnership born between service provider and the potential customer then perhaps mobile marketing “on a budget” will assist business owners in getting more bang for their limited buck.

So how should marketers leverage mobile to get the most out of their marketing dollars today? Below are four tips recommended in this articel to successfully integrate mobile into your marketing mix:

• Maximize your investments in traditional media by leveraging mobile to close the loop on campaigns and capture your customers with fewer impressions

• When executing integrated campaigns, allow mobile to play a prominent role in the campaign

• Respect your consumers' needs by investing in media campaigns that are relevant to their lifestyles and how they desire to interact with your brand

• Hold your agency partners accountable.