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Think Win Win

Win / Win is a frame of mind and heart that constantly seek mutual benefit in all human interaction. Win/Win means that the agreements or solutions are mutually beneficial, mutually satisfying. With a Win / Win solution, all parties feel good about the decision and feel committed to the action plan. Win / Win sees life as a cooperative and not a competitive arena. Most people tend to think in terms of dichotomies:

Strong or weak, win or lose. But that kind of thinking is fundamentally flawed. It is based on power and position rather than on principle. Win / Win is based on the model that there is plenty for everybody, that one person’s success is not achieved at the expenses or exclusion of the success of others. Win / Win is a belief in the Third Alternative. It is not your way or my way; it is a better way, a higher way.

If individuals do not come up with a synergistic solution one that was agreeable to both they can go for an even higher expression of Win / Win or no Deal.

No deal basically means that if we cannot find a solution that would benefit both of us, we agree to disagree agreeably – No Deal. No expectations have been created, no performance contracts established.

We do not take on a particular assignment together because it is obvious that our values or our goals are going in opposite direction. The Win / Win or No Deal approach is most realistic at the beginning of a business relationship or enterprise. In a continuing business relationship, No Deal may not be a viable option, which can create serious problems, especially for family business or businesses that are begun initially on the basis of friendship.

In every Win / Win agreement, the following five elements should be made very explicit:

Desired results: To identify what is to be done and when.

Guidelines: To specify the parameters (principles, policies, etc) within which results are to be accomplished.

Resources: To identify the human, financial, technical, or organizational support available to help accomplish the results.

Accountability: To set up the standards of performance and the time of evaluation.

Consequences: To specify – good and bad, natural and logical – What does and will happen as a result of the evaluation. These five elements give Win / Win agreements a life of their own.

Seek First to Understanding, then to be understood.

This habit, seek first to understand then to be understood is the key to effective interpersonal communication.
Communication is the most important skill in life. People spent years learning how to read, write and speak, but what about listening? What training or education one has that enables him to listen so that he really understands deeply another human being from that individual’s own frame of reference?

Technique alone cannot help in being effective in the habit of interpersonal communication because technique can be sensed as duplicated and manipulated. We typically seek first to be understood. Most people do not listen with the intent to understand, they listen with an intention to reply. They are either speaking or preparing to speak or reading their autobiography into other people’s lives.

To be effective one has to build the skills of emphatic listening (from empathy). Empathic listening is not active listening or reflective listening, which basically involves mimicking what another person says. Empathic listening means listening with an intention to understand to really understand.

Empathic listening gets inside another person’s frame of reference. You look out through it, you see the world the way they see the world, you understand their point of view, you understand how they feel.

Empathic listening is so powerful because it gives you accurate data to work with. Instead of projecting your own autobiography and assuming thoughts, feelings, motives, and interpretation, you are dealing with the reality inside another person’s head and heart. You are listening to understand. You are focused on receiving the deep, communication of another human soul.

The habit, seek first to understand, then to be understood is very critical in reaching win /win solutions. Seeking to understand requires consideration; seeking to be understood takes courage. Win/Win requires a high degree of both.

 

 Top Comment : Kumbakonam S Venkataraman   | 12 11 2009 01:30:38 +0000
A Win-Win situation cannot be universal. It has to be understood as relating to specific type of transactions. It means that all the parties to a given transaction stand to be benefited. Let us suppose that in India 1000 tons of wheat are needed and on the basis of the local market conditions, we would happily pay Rs.20000 per ton. In America there has been excess production and there are no takers of the excess wheat even at the rate of Rs.15000 per ton. Now India and America agree to a transaction. India would buy the American wheat for Rs.18000 per ton. This is the Win-Win situation. Both the parties would gain because of this deal. Secondly, in dispassionate arguments, if both the parties discuss meaningfully, there would be perfect knowledge sharing and both of them would be benefited. This can also be described as Win-Win situation. On the other hand, five sprinters participate in a race. Only one can get the first prize and win. In this, there cannot be a Win-Win situation. If the spirit of sportsmanship is there, even those who did not actually win, may happily go and congratulate the winner; and also decide to put forth more efforts to improve their performance. They need not suffer from a defeatist attitude; nor should they give room for negative feelings like jealousy. So basically, while a Win-Win situation is circumstantial in nature or situational, sportsmanship or fair play is attitudinal and common to all situations. We may stumble upon Win-Win situations but cannot always hope to get them. Win-Win is not an attitude. Sportsmanship or fair play is an attitude to be cultivated by everybody. If done, it would also help us create more Win-Win situations in life, thereby elevating our standard of behavior and human relations.
 
4 comments on "Think Win Win"
  Commented by  archana, Marketing Manager, tvarana software consultancy    | 12 13 2009 14:03:32 +0000
Rating : +1 
win win dts definately gud as long as u dont get self obsessed and egoistic... when a person gets addicted to such a feeling its very hard for him to face failure... that could result in some major pscyhological problems...winning at the cost of hurting someones self respect is a bigg nooo ..... one should be more focused on his performance but should not keep the outcome of the play on mind be it in a personal relation a sport or on the professional front... instead of repeating to urself win win and win its safer to keep reminding ur self to just keep giving your best shot winning or loosing should be secondary....
  Commented by  varsha, technical manager(QMS)    | 12 11 2009 14:38:29 +0000
very nice article.. thanks
  Commented by  Deepak Agrawal, Research Associate/Business Analyst, EDS    | 12 11 2009 05:54:50 +0000
Nice article Sir!!!
  Commented by  Kumbakonam S Venkataraman, Associate Editor, Dynamic Youth online magazine    | 12 11 2009 01:30:38 +0000
Rating : +1 
A Win-Win situation cannot be universal. It has to be understood as relating to specific type of transactions. It means that all the parties to a given transaction stand to be benefited. 

Let us suppose that in India 1000 tons of wheat are needed and on the basis of the local market conditions, we would happily pay Rs.20000 per ton.

In America there has been excess production and there are no takers of the excess wheat even at the rate of Rs.15000 per ton. 

Now India and America agree to a transaction. India would buy the American wheat for Rs.18000 per ton. This is the Win-Win situation. Both the parties would gain because of this deal. 

Secondly, in dispassionate arguments, if both the parties discuss meaningfully, there would be perfect knowledge sharing and both of them would be benefited. This can also be described as Win-Win situation. 

On the other hand, five sprinters participate in a race. Only one can get the first prize and win. In this, there cannot be a Win-Win situation. If the spirit of sportsmanship is there, even those who did not actually win, may happily go and congratulate the winner; and also decide to put forth more efforts to improve their performance. They need not suffer from a defeatist attitude; nor should they give room for negative feelings like jealousy.

So basically, while a Win-Win situation is circumstantial in nature or situational, sportsmanship or fair play is attitudinal and common to all situations. 

We may stumble upon Win-Win situations but cannot always hope to get them. Win-Win is not an attitude. Sportsmanship or fair play is an attitude to be cultivated by everybody. If done, it would also help us create more Win-Win situations in life, thereby elevating our standard of behavior and human relations. 
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