Videocon's New LOGO : Will it be successful ??

Many of us wudve studied the concept of PLC i.e Product Life Cycle. Similarly there exists a Brand Life Cycle also. Videocon has been one of the most longest surviving indian international consumer durables and electronics brand. This change in brand identity and re-positioning was due for quite a longtime for 2 reasongs. First, Brands like Hitachi, Panasonic, Samsung etc are aggressively promoting themselves as ECO-FRIENDLY brands. Hence sooner or later Videocon had to put itself on the GREEN TURF to survive the onslaught of these global brands. Second point is REPOSITIONING: We all know, India is the YOUNGEST NATION on the globe with approx 52% of population around 25 years of age. This makes it most viable and sensible to target the audience in this younger age group. Since my own childhood i have seen usually parents prefer videcon washing machine or television and also popular amongst families. With emergence of new indi, young professionals, nuclear families and high exposure to international brands, products and markets, videocon has to create an image which appeals not only to indian population in india but at the same time indian diaspora abroad, since videocon is now a multi national company.

However this concept of chouw maouw doesnt excite me too much. Any layman will say it has been picked up from the ZOOZOO concept. Revently virgin mobile has also come up with cartoon characters for their messaging. But its hardly visible and least recall value.

you can make a look alike product, you can provide similar services. But using similar kind of pneumonics and symbols in advertising to address your message to audience, is quite a risky idea.

I hope videocon does well and manages to reach more households in india as well as abroad!

The younger, peppy, fresh, flowing, edgeless, green logo is surely a welcome change for the revival of the brand. But what needs to be seen is how much this change in logo going be supported by improved product quality, customer service and in-shop experience for consumers.

YES ,THIS SHOWS THE BEST MANAGEMENT CAPABILITY IN ADVERTESEMENT.

I personally think that the new symbol and campaign will be more popular than the previous one (though not as popular as zoo-zoos). The previous symbol was more like of a automobile company. The only reason you could recognize it, was a prominent "V". The new symbol add colors to it and the font of the brand name is also looks cool. In all it definitely adds the visual appeal to the symbol. The new logo is definitely a head turner. People who don't like it in comparison to previous logo, will also give a look to it.
I remember I owned a Videocon 2-in-1 around 10-12 years ago. The product was very very good as compare to the price tag and features offered. Market leader in 2-in-1 then was Philips. Even now the Videocon products are one of the cheapest ones. But now people look more for quality rather than the price. So Videocon have to focus on quality product along with the logos and campaigns to popularize the brand.

Yes the logo looks cool.I deem that they've changed their logo to change the user experience with their products...

I find Videocon entering into different market or getting distracted.

"green symbolizes hope and growth,"... wikipedia!
"Green is also associated with regeneration, fertility and rebirth for its connections to nature".... wikipedia!

Well Green is all that and everything nice. It also symbolises LIFE in its LUSHEST!!

But I quite agree with Kashif. You see the V change from the earlier chrome to chrome with an arc covering the ends of V gave the symbol more maturity and a personality of something solid and dependable! It had the appoeal of being upto international standards!! Now with the Zoozoo's getting prominence, this particular ChouMou thing is simply the opposite! Its childish, its playful but not mature and its more Evil like depicting an emotion called ENVY or JEALOUSY!!

I am a fan of their products anyway as I have been using my Videocon Bazoomba for ages now along with the slimline!! This is not relating to me emotionally!!

ya this is again step in brand management..
thanks

This was much needed for videocon, with the sales dipping for them with many competitors around, and a brand image repositioning was much needed, and they are doing it at the right time and the New logo looks good and gives many things behind it...so have to see in the coming days how the Ad looks and where they are targetting....

When I saw the logo I also thought that it is a logo of any video game. But when I read the story I was amazed. But I think Videocon is doing right thing as they are targeting young generation with this logo...But the OLD generation might not link them selves with the logo....

Agreed, the time is right. Agreed this will add to the Value of the brand. But, are you able to relate to VIDEOCON with the new logo???? 

I Personally feel, that the Logo looks like a LOGO of Some VIDEO GAME brand. It doesnt looks like they are targeting the mature Clientele, rather they are repositioning their brand.

exactly, this is the heart of the new brand identity, Videocon has strike the market at right time, when everybody is going with eco  green revolution  the same is done by videocon. actually if you want to stand in the market you have to understand the value of your brand. good step by videocon.