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Source : http://www.businessweek.com
Activity:
1 comments
378 views
last activity : 07 06 2010 20:18:04 +0000
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Nokia phones are something anyone around the globe can buy without thinking twice. It gives all that is required - great battery life, best antenna reception, and ruggedness (none of which is in Moto or the iPhone). No wonder Nokia sells the most globally, and I like their modesty and clear vision among all the clutter created by the other handset vendors.
Indeed, Nokia has its head on straight and is seemingly doing everything right. Most of my friends and I have been big Nokia fans since the late-1990s. Nokia's worldwide market share percentage would be higher if the U.S. were excluded since Nokia has been slow to market to the U.S. My first phone was a cheap Nokia 5100-series. Then it was the Nokia 8890 slider. I then experimented with a Moto V878 clamshell, followed by a Panasonic X800 push-button clamshell. Those two were OK, but their reception wasn't as good as Nokia's. I have since been happily using the Nokia 8800 Sirocco slider and re-welcome Nokia's superior quality of build, parts, and reception. I think my only gripe with Nokia is that they haven't been very quick with introducing their newest phone models to us American consumers. The majority of their best phones are sold elsewhere in the world, so I have to go to third-party Asian phone stores to find the latest and greatest phones, be it by Nokia or other manufacturers.
Nokia's strategy is indeed one of the best in the industry today. with the series of setbacks in the past, they managed to keep their lead over their competitors. Providing the apt phones for each market segment assures the company of patrons. Nokia is indeed a household name.
Another problem with MOTO phones, is that of there chargers and battery. Nokia battery life spans over 5-6 days for a moderate talker. Compare
this with Motorola. They have a different battery for every model they
have (well a lot more than Nokia has) and so a different charger. (Of
late they have done better in making their charging slot into a USB
slot). The battery never lasts beyond a day.
In the end it could be said;
Innovation of consuming products today depends on creative thinking and consumer-oriented strategies and product development. The final price of one product is the result of the whole process -- thinking, defining, designing, re-modifying, planning, manufacturing, deployment. Motorola can fly again, but only when they re-organize their structure and diversify their R&D centers, including hiring new employees.
So what do you think will MOTO would ever be able to challenge Nokia. Do leave in your comments.
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