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Mobile Marketing

By : Dipti Mehta, Sales/BD Manager, Bharti Airtel
Industry : Telecom/ISP Functional Area : Digital marketing
Activity:  0 comments  154 views  last activity : 07 06 2010 20:18:04 +0000
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One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, according to the Market Intelligence Center. The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, according to the Cellular Telecommunications & Internet Association (CTIA). During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according to EJL Wireless Research, with the U.S. market reaching $2.3 billion...............

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