Marketing & Branding
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Activity:
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last activity : 05 03 2011 08:16:00 +0000
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A HIGHLY INTERACTIVE WORKSHOP
By - Michelangelo Celli
Introduction
A Totally Unique Presentation of the Marketing and Sales Challenge - CEO Vision Marketing:
Marketing is the driving force behind the growth of an enterprise. Creating and communicating the ‘CEOs vision marketing’ will prepare your entire organization to build strong customer relationships that are essential for explosive growth. CEOs that deploy properly designed feedback or measurement functions to monitor and guide these marketing initiatives will derive massive results.
Workshop Objectives
The Benefits of Strengthening the CEO Customer Relationship
Strengthening the CEO Customer Relationship is an intense, day-long marketing workshop. It comes from 10 years of working directly with CEOs who successfully grew their business and achieved amazing results.
Key Takeaways of the Workshop
Using our proprietary CEO Gap Model, a Performance Marketer will teach you:
* How these CEOs scaled their businesses
* How vision marketing companies have an advantage in identifying, targeting, communicating with and selling to their market
* Where to focus your team’s time, energy and money to get the biggest return on investment in marketing
* Common definitions and practical examples that will have everyone on your team speaking the same language when it comes to marketing
* And much more on the mechanics of business marketing
Methodology
Time is Money. Spend Wisely.
The time commitment for this workshop is a full 7 hours. The Workshop is designed to be highly interactive utilizing group discussions, exercises and case studies.
Participants are expected to give their input at every stage of the workshop. This is no “sit back and watch” workshop
Who Should Attend
This Workshop is intended for CEOs and the Owners of the business who have P&L responsibility. They could be accompanied by head of the marketing department. Practically all industries could benefit from this workshop.
Workshop Director

Uncover the hidden systems that are controlling your access to success!
Michelangelo Celli is the founder and president of The Cornucopia Group, a consultancy that has taught thousands of CEOs how to seize control of their marketing through systems-based thinking.
Michelangelo believes that changing your thinking is the first step toward changing how your business works, and it all begins with the CEO. His logical, systematic approach is surprisingly simple-but not simplistic. Once you master it, you’ll never look at marketing the same way again.
Michelangelo’s ideas have appeared in Marketing Profs, CEO Refresher, Emerald Insight, and more. A graduate of Swarthmore College, he has presented his innovative theories to the Academy of Chief Executive Officers, Vistage International, the National Foundation for Teaching Entrepreneurship, and the MIT Forum. He is currently at work on a book, “Beat the Street”, for CEOs who want to learn how their private businesses can outperform Wall Street.
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Registration Fees (Per participant) includes workshop fees, Luncheon & other organizational expenses for the non-residential workshop. Participation fee is non-refundable, however, participation by a substitute is allowed. RAKESH BHARGAVA- Global CEO. (M: 98932 65196 after 1st May)
Administrative details:
Date: Wednesday, May 4th, 2011
Venue: Hotel Atria, Bangaluru
Timing: 9am – 5:00am
For more details and registration, contact:
rakesh.bhargava@gmail.com, rakesh.bhargava@chiefexecutive.in
AKHILESH S JOSHI- India Coordinator. (M: 98261 61234)
akhileshster@gmail.com, akhilesh.joshi@chiefexecutive.com


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