By : Amit Madhav, Senior Consultant, McKinsey & Company
Activity: 0 comments 1760 views last activity : 07 06 2010 20:18:04 +0000
Australia has emerged as the world's top country brand for the third
consecutive year, according to the 2008 Country Brand Index (CBI),
being officially released in London on November 11. Rising from its
sixth place ranking last year, Canada is recognized second and the
United States rounds out the top three country brands in the 2008
Conducted by FutureBrand, a leading global brand consultancy, in conjunction with Weber Shandwick's Global Travel & Lifestyle Practice, CBI is a comprehensive study of about 2,700 international business and leisure travellers from nine countries. The study identifies China, the UAE and Croatia, respectively, as the top three 'rising stars' – those likely to become major tourist destinations in the next five years. Also making the list this year are Vietnam, India and Cuba.
2008 CBI Top 10 Country Brands
1. Australia 6. France
2. Canada 7. New Zealand
3. United States 8. United Kingdom
4. Italy 9. Japan
5. Switzerland 10. Sweden
visit www.countrybrandindex.com for complete results....
We all know it is cheap but will cheap is not all we need quality. After quality comes the cost.
Abhik I understand what you are saying but People need the work to be done and upto the time these acquired skills are working well no one is going to think about knowledge based skills.
Italian luxury sports car Ferrari will make its official debut in India soon with popular models such as California, 458 Italia, 599GTB Fiorano and the latest FF, with prices starting from Rs 2.2 crore onward. As the Auto industry is growing sat...