Marketing & Branding
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last activity : 07 06 2010 20:18:04 +0000
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Australia has emerged as the world's top country brand for the third
consecutive year, according to the 2008 Country Brand Index (CBI),
being officially released in London on November 11. Rising from its
sixth place ranking last year, Canada is recognized second and the
United States rounds out the top three country brands in the 2008
study.
Conducted by FutureBrand, a leading global brand
consultancy, in conjunction with Weber Shandwick's Global Travel &
Lifestyle Practice, CBI is a comprehensive study of about 2,700
international business and leisure travellers from nine countries. The
study identifies China, the UAE and Croatia, respectively, as the top
three 'rising stars' – those likely to become major tourist
destinations in the next five years. Also making the list this year are
Vietnam, India and Cuba.
2008 CBI Top 10 Country Brands
1. Australia 6. France
2. Canada 7. New Zealand
3. United States 8. United Kingdom
4. Italy 9. Japan
5. Switzerland 10. Sweden
visit www.countrybrandindex.com for complete results....
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This is a Article in rediff Satrajit Moitra in New Delhi F rom Swiss luxury giant Mont Blanc to... |
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70 referals
11 arguments,
477 views
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Lack of Research and Development vs Compromising on quality standards |
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593 referals
37 arguments,
1169 views
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Many brands become stagnant and then they die. What to do if you want to give it a new start ?... |
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1986 referals
13 votes,
796 views
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I reckon the lines said by a sensible person in the past that a person cannot be deceived unless... |
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16 referals
3 comments,
372 views
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By Elaine Watson, It is “unfortunate” and “disappointing” that a new manufacturer-driven food... |
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7 comments,
362 views
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Sony is yet again ready to layoff 10,000 employees. It is not clear if this will be from Japan... |
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2742 referals
12 comments,
220 views
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We all know it is cheap but will cheap is not all we need quality. After quality comes the cost. |
Abhik I understand what you are saying but People need the work to be done and upto the time these acquired skills are working well no one is going to think about knowledge based skills. |
Italian luxury sports car Ferrari will make its official debut in India soon with popular models such as California, 458 Italia, 599GTB Fiorano and the latest FF, with prices starting from Rs 2.2 crore onward. As the Auto industry is growing sat... |