Marketing & Branding
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last activity : 07 06 2010 20:18:04 +0000
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Australia has emerged as the world's top country brand for the third
consecutive year, according to the 2008 Country Brand Index (CBI),
being officially released in London on November 11. Rising from its
sixth place ranking last year, Canada is recognized second and the
United States rounds out the top three country brands in the 2008
study.
Conducted by FutureBrand, a leading global brand
consultancy, in conjunction with Weber Shandwick's Global Travel &
Lifestyle Practice, CBI is a comprehensive study of about 2,700
international business and leisure travellers from nine countries. The
study identifies China, the UAE and Croatia, respectively, as the top
three 'rising stars' – those likely to become major tourist
destinations in the next five years. Also making the list this year are
Vietnam, India and Cuba.
2008 CBI Top 10 Country Brands
1. Australia 6. France
2. Canada 7. New Zealand
3. United States 8. United Kingdom
4. Italy 9. Japan
5. Switzerland 10. Sweden
visit www.countrybrandindex.com for complete results....
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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