Create knowledge
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(rate this)
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Recall Value
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Competitive market
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Vaibhav Gaikwad
| Added idea
"Recall Value"
| 3 years ago
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Rather than spending on more campaign design the amount should be spend on recall value of the product.
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Arnab Sen
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"Competitive market"
| 3 years ago
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If there are amny competitors in the market then the amount spend on product visibility should be high.
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Ideate: "Things to remeber for an Ad" deleted from your view.
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(rate this)
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Yes
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3
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1
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No
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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I agree that Spam can damage a lot of brands -- purely through the ever-developing negative associations. I also feel that too many claims are being made for the sales and promotional efficacy of the Internet (by vested interests mainly) whilst...
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Vaibhav Gaikwad
| Argues in support of
"No"
| 3 years ago
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The Internet world is full of slimy tactics to attract consumers. It seems virtually impossible to regulate spam. The few companies who have proven successful in doing so are those that specialize in such. With the Internet being so wide-open,...
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Debate: "Phising and spam : Is it damaging o the brand? " deleted from your view.
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(rate this)
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Bargain
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Build Your Brand
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Jay Makwana
| Supported idea
"Build Your Brand"
| 3 years ago
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Yes. Branding is the most important element of Marketing...just check the presentation on branding... http://www.slideshare.net/coolstuff/the-brand-gap all your doubts will be cleared.. Â
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Vaibhav Gaikwad
| Supported idea
| 3 years ago
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yes this is truly a benefit for advertising, there will be huge discounts for ad spaces on all media forms, i totally agree with sachin on this
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Ideate: "Benefits of Advertising in financial abnormalities." deleted from your view.
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(rate this)
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consumer will admire
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2
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3
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consumer will tire of the endless,
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Rajesh Kanwar
| Argues in support of
"consumer will tire of the endless, "
| 3 years ago
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I think consumers already admire businesses that attempt to go "green." I don't think they will tire of the endless claims of "green", but will tire of endless use of the word "green." I believe that in the long run most consumers will resonate...
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Venugopal K
| Argues in support of
"consumer will admire "
| 3 years ago
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The rush by corporate entities to identify themselves as "green" is a defense mechanism. They are still trying to sell us things that make us feel good about ourselves. That's their job. The real solution, unfortunately for them, is less...
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Debate: "What will ''green'' mean in 2008?" deleted from your view.
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(rate this)
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Yes
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3
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2
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No
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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Yes, looks like Bollywood is slowly beginning to come out of the 'formula rules' shadow. And it is a good thing and it allows talented filmmakers to experiment with original ideas, scripts, sets and stories. Movies in the last two years have been...
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Vaibhav Gaikwad
| Argues in support of
"No"
| 3 years ago
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Formula or no formula, film fails when the maker thinks audience are fools. Sensible film works. Recent successes of non formula films is attributed to years of pushing down our throat silly and repetitive formulas There's enough audience in...
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Debate: "Is formula for Brand film dead?" deleted from your view.
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(rate this)
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Pricing
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Symbol
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chandrasekar
| Added idea
"perceived image supported by added benifits"
| 2 years ago
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product should create a perceived image in d minds of users and should add value for the money that consumers spend on the product.subsequently so called product would become a brand in the minds of end-users. Â
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Vaibhav Gaikwad
| Added idea
| 3 years ago
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Brands are related to color which they adopt. Like in case of Hutch and Vodafone. When it was pink it was Hutch as soon as it changed its color to red it was Vodafone.
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Ideate: "Creation of brands" deleted from your view.
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(rate this)
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1
Customization and Transparency
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Blogs
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Neelima Pandey
| Added idea
"Customization and Transparency"
| 3 years ago
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Customization and transparency are the two trends which are going hand in hand in the present scenario. This is highly important in case of delivery of certain products. Specially, in case of tracking of parcels. This techniqueis now being...
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Parth Singh
| Added idea
" Blogs"
| 3 years ago
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People have started creating brands of themselves by using blogs. The people involved in this are not necessarily to be tech savvy it’s through this they have created there own brand. Through there knowledge on a particular subject they attract...
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Ideate: "Brand tends" deleted from your view.
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(rate this)
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Brand building
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3
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0
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Brand communication
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Parth Singh
| Argues in support of
"Brand building"
| 3 years ago
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Brand building involves a lot of activities and brand communication is one of them.
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Vaibhav Gaikwad
| Argues in support of
"Brand building"
| 3 years ago
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For e.g. brand communication of Airtel is done through TV and newspaper advertisements, hoardings, sponsorships of college fests, tie-ups with Café Coffee Day outlets, and so on. All these communication efforts are ultimately increasing the brand...
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Debate: "Brand building VS brand communication" deleted from your view.
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(rate this)
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Yes
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6
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9
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No
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Resmi Maxim
| Argues in support of
"No"
| 2 years ago
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We should agree that those who moved first with Celebrity Endorsements benefited, when Customers were ignorant of the different strategies adopted by the Companies. They blindly believed that the Celebrity who is endorsing the product is a...
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Vaibhav Gaikwad
| Argues in support of
| 3 years ago
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yes i agree, for example for an established brand like Dairy Milk, celebrity endorsement was needed when it had to ride through the crisis of worms found in the chocolate bars. Whether an endorsement is useful or important for a brand, it all depends...
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Jaygopal Raghavan
| Argues in support of
"No"
| 3 years ago
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No celebrity endorsement is not required for a good brand. A good brand is one that stays in the mind of the customer forever or at least for a length of time. IF the sales of the brand is to be pushed forward by the celebrity endorsing it, then...
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Debate: "Is it necessary to have a brand endorsement for a well estabished brand?" deleted from your view.
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(rate this)
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Favour
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2
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3
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Against
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Rajiv Shekhar Bhandari
| Argues in support of
"Against"
| 2 years ago
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In my opinion, during the slow down the least affected were the pharmaceutical and media sector. During slow down companies although companies decided not to launch new products but they definitely liked to come up with promotional schemes or...
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Vaibhav Gaikwad
| Argues in support of
| 3 years ago
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If we talk about growing markets like India some tactical and promotional schemes would be needed but that simply doesn't tell as to a slowdown in agencies. These markets would tackled in more appropriate ways during such times. In fact there is large...
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Neelima Pandey
| Argues in support of
"Against"
| 3 years ago
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According to the figures also if we go the figures themselves say that if the economy grows at 6.5% then the ad-agencies grow at 9%. So, I don't think they would be much affected for creating brands.
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Debate: "Slowdown and ad agencies" deleted from your view.
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