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Britannia has been the market leaders in terms of volume and value sales of Biscuits in the Indian market. This industry has been growing at a CAGR of 15 to 17% in India, and the recent years have se...
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Varun Raj
| Answered
| 11 months ago
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@Muralidharan: Agreed. But i see their success is due to their constant innovations in the product line. However, as a student of Management, i wonder what could be the ways in which an international player could attack Britannia and grab a...
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S. Muralidharan
| Answered
| 11 months ago
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Britannia is a house-hold name in the Indian market. Having penetrated the market to the grass-root level, they are in a better position to adjust themselves in any given situation, without having to incur additional expenditure on overheads and...
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Answer: "The winning strategy - Biscuit Industry" deleted from your view.
|
(rate this)
|
Britannia has been the market leaders in terms of volume and value sales of Biscuits in the Indian market. This industry has been growing at a CAGR of 15 to 17% in India, and the recent years have se...
|
|
Varun Raj
| Answered
| 11 months ago
|
|
@Muralidharan: Agreed. But i see their success is due to their constant innovations in the product line. However, as a student of Management, i wonder what could be the ways in which an international player could attack Britannia and grab a...
|
|
|
|
S. Muralidharan
| Answered
| 11 months ago
|
|
Britannia is a house-hold name in the Indian market. Having penetrated the market to the grass-root level, they are in a better position to adjust themselves in any given situation, without having to incur additional expenditure on overheads and...
|
|
Answer: "The winning strategy - Biscuit Industry" deleted from your view.
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