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Varun Sharma Assistant Marketing Manager, Arvind Brands
 
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In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. Branding isn t just for companies anymore. There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and think of you. Having a strong Personal Brand seems to be a very important asset in today s online, virtual, and individual age. It is becoming increasingly essential and is the key to person...
Viktor Stephen  |  Commented  |  2 years ago
Nice artice, but bad formatting. Next time try a bigger font size and more spacing.
Kujnish Vashisht  |  Commented  |  3 years ago
Good one. I am saving it to read it again
 
 
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Parul Chaturvedi  |  Answered  |  3 months ago
When two brand in the same product line, offered by same player target same market segment and compete with each other by eating away the market share without adding any value to the marketer.
Awais Shahid  |  Answered  |  3 months ago
Brand Cannibalization is eating away the market share of your own existing brand.
Kavinder Negi  |  Answered  |  1 year ago
Brand Cannibalization is not exactly brand extension. However in both cases you are extending the line of a given brand, in case of brand cannibalization you are actually eating away the market share of your own existing brand. Brand...
 
 
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Shashi Prasad  |  Answered  |  3 years ago
Brand knowledge refers to the knowledge that a consumer has over the brand. Knowledge : just knowing about he product awareness : knowing the price and other specification about the product. And its a summation of brand image and brand...
drypen ~ helping you along  |  Answered  |  4 years ago
Brand Knowledge “is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions and of associations for the brand.” Keller 1998   Positive brand equity results...
 
 
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Rajesh Thadhani  |  Answered  |  4 years ago
trendy and casual
Jaygopal Raghavan  |  Answered  |  4 years ago
Brand personality of Fastrack is the youth who is trendy, adventurous and on the move. TG: youth in their teens between 15 and 22 yrs.
 
 
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Is IBM planning to buy the Israeli grid startup, XIV for $300 - $350 million.
 
 
Answer: "IBM To Buy Grid Storage Startup? Is it true or just a RUMOR.." deleted from your view.
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I have been in the Hiring process for well over a month, i have attended the first round.. and they have asked me to get ready for the next round.. but the next round hasnt come in the past month.. so...
 
 
Answer: "Hi Friends I just wanted to ask, if the Hiring Process in IBM generally slow or is it that only im waiting? " deleted from your view.
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We are starting social networking/city guide website that will allow members to perform numerous tasks. I have a business and marketing plan ready to present at anytime. I have a Web designer ready to...
Chitra Shergill  |  Answered  |  4 years ago
Dear Varun, Always approach the funding companies with your Idea, and believe me its acheivable... after that contact me for the development..we are Web 2.0 Company with strong base on social networking websites. Best of Luck...Looking forward to...
 
 
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