Create knowledge
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(rate this)
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Ccnsumer
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2
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Supplier
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M Syam Sunder
| Argues in support of
"Supplier"
| 1 year ago
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Deregulation may reduce the burden of oil companies but end of the day it is the consumers who are going to suffer. so no point in deregulating the price.
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Venugopal K
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| 1 year ago
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No it not a good move. This will put consumers in dark. The will be no control over the price of fuels. Then the automobile industry will be affected....
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Debate: "R u Satisfy with the govt's move to deregulate Oil prices : Will it benefit consumers or suppliers?" deleted from your view.
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(rate this)
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Yes
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3
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0
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No
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SARVESH DUBEY
| Argues in support of
"Yes"
| 1 year ago
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Guerilla marketing is promoting the product or services only through referrals and hard core service which I think don't cost a single penny to the organization. So as sony is a big brand and everyone believes on the brand because of its loyalty...
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Venugopal K
| Argues in support of
| 1 year ago
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Yes it can work in India. Now people started accepting all trends which add value to them. So trying such strategy might increase the sales...
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Debate: "what are brand equity measures while applying Guerrilla marketing technique at SONY?" deleted from your view.
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(rate this)
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Badri N Srinivasan
| Answered
| 1 year ago
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Brand Blink is a concept that is related to the concept propounded by Malcolm Gladwell in his book "Blink". Marketing Today gives the following points - People make decisions through rapid cognition and a concept known as thin-slicing—the ability...
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Venugopal K
| Answered
| 1 year ago
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Brand blink means understand the feelings and not facts. Brands are built on trust. Making and keeping promises builds trust which is among the most basic of human emotions.
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Suhel Khan
| Answered
| 1 year ago
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This term more or less is coined by Malcolm Gladwell in his book "blink". In his own words he describe it as "How we think without thinking". Brand blink in easier terms is a way the brand is embedded in our minds and the recall ability of the...
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Answer: "what is brand blink" deleted from your view.
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(rate this)
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Please let me know some of the advertisement caption you still remember. To Start with I can remember one caption of White Mischief Vodka 'The best way to save water is to dilute it with ...' White M...
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Chandra Prakash Agrawal
| Answered
| 3 months ago
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"umeedo wali dhoop sunshine wali asha " the coca cola ad i loved this one very much.
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Pardeep Kumar Chaudhary
| Answered
| 3 months ago
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"Hum mein hai HERO" :_) This caption is awesome, full of incitey
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Venugopal K
| Answered
| 3 years ago
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When i was young i really liked the ad caption of Bajaj, which was " Hamara Bajaj " the scooter ad in 80's remember guys......that was the best...
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Answer: "Greatest Advertisement Caption You Know." deleted from your view.
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(rate this)
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Yes
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6
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9
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No
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Resmi Maxim
| Argues in support of
"No"
| 2 years ago
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We should agree that those who moved first with Celebrity Endorsements benefited, when Customers were ignorant of the different strategies adopted by the Companies. They blindly believed that the Celebrity who is endorsing the product is a...
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Venugopal K
| Argues in support of
| 3 years ago
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As it is already a established brand no requirement of spending on endorsement but it has to spend more on strategy so that it can compete with its competitor and sustain in the market
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Jaygopal Raghavan
| Argues in support of
"No"
| 3 years ago
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No celebrity endorsement is not required for a good brand. A good brand is one that stays in the mind of the customer forever or at least for a length of time. IF the sales of the brand is to be pushed forward by the celebrity endorsing it, then...
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Debate: "Is it necessary to have a brand endorsement for a well estabished brand?" deleted from your view.
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(rate this)
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Nervous Advertising
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Clients Analyse more carefully where to invest
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Akhilesh S Joshi
| Added idea
"Advertising industry never faces 'RECESSION'"
| 2 years ago
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They advertise for 'NEW ARRIVALS', they advertise for 'HAPPY BIRTHDAY', they advertise for 'PASSED EXAMS', they advertise for 'APPOINTMENTS', they advertise for 'SEEKS APPOINTMENT', they advertise for 'PROMOTION', they advertise for...
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Venugopal K
| Added idea
| 3 years ago
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During recession, all companies will try to cut cost and many companies 1st step towards cost cutting is by reducing the budget, which may lead to no advertisement for a short period. Which will result in fewer number of clients opting for...
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K Satish Kumar
| Supported idea
"Clients Analyse more carefully where to invest"
| 3 years ago
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The word ROI is key for every spending. Choice of communication medium is very important in this bad time. Spending s will happen but, they are bound to go through various filters. The basic questions What, When, How will haunt clients.
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Ideate: "Recession : What now for Advertisement?" deleted from your view.
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(rate this)
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YES it Works
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1
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NO its doesn't
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Venugopal K
| Argues in support of
"NO its doesn't"
| 3 years ago
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I think traditional media doesn't work because more and more people are using social networking, social media all the day and have no time to watch television or other traditional media.
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Arnab Sen
| Argues in support of
"YES it Works"
| 3 years ago
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I believe that traditional media does indeed still work. We all still watch television, read newspapers, magazines,and still listen to radio. Don't we still respond to an eye-catching billboard, we do because of the message with is much more eye...
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Debate: "Do you think traditional media still works ??" deleted from your view.
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(rate this)
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consumer will admire
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3
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consumer will tire of the endless,
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Rajesh Kanwar
| Argues in support of
"consumer will tire of the endless, "
| 3 years ago
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I think consumers already admire businesses that attempt to go "green." I don't think they will tire of the endless claims of "green", but will tire of endless use of the word "green." I believe that in the long run most consumers will resonate...
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Venugopal K
| Argues in support of
"consumer will admire "
| 3 years ago
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The rush by corporate entities to identify themselves as "green" is a defense mechanism. They are still trying to sell us things that make us feel good about ourselves. That's their job. The real solution, unfortunately for them, is less...
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Debate: "What will ''green'' mean in 2008?" deleted from your view.
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(rate this)
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Yes
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6
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2
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No
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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in my opinion ,Very simply put: There is good design, and there is bad design. A bad design cannot be saved by a gimmicky 3D effect and in the same breath, a good design can very easily be ruined by it. 3D effects should only be used in the event...
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Venugopal K
| Argues in support of
| 3 years ago
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absolutely NO. There should not be any static value for “Logo” trends, no matter what; logos will always be artificial constructs and will come into existence, manifest and thrive in many exotic ways and flavors in a near future
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Debate: "Are 3-d logos ruining or revolutionizing Logo Design?" deleted from your view.
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(rate this)
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lifestyle obsession
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Mirroring life as it is
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Arvind Shastry
| Added idea
"lifestyle obsession"
| 3 years ago
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This ‘lifestyle’ obsession is not just an Asian thing - it’s global [though emphasis on 'First World countries'] and with more and more brands focusing on selling ‘aspiration’ interms of “lifestyle enhancing material products” it’s only going to...
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Venugopal K
| Added idea
"Mirroring life as it is "
| 3 years ago
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This kind of advertising is all predicated on the assumption that mirroring what the marketer superficially assumes to be ‘aspirational’ for his/her audience is going to generate brand growth. The reality is that this thinking and the advertising...
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Ideate: "How far is lifestyle advertising being accepted?" deleted from your view.
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