•Recruited by executive management to develop and implement a marketing strategy built for sustainable growth. Responsibility for Interviewing, hiring and training new sales representatives, and developing existing sales staff. Budget/financial analysis.

•Expansion of marketing footprint, via trade show booth design/attendance, and negotiating trade/cash agreements with key marketing partners. Delivering presentations to major accounts leading to retention and expansion of business.

•Synthesizing a strategy for increased distributorship, leveraging existing relationships garnered from years of experience in the regions involved. Spearheading migration from a myopic, San Diego focus to a 100% remote, elite sales force tasked with expansion.

 Liaison and development of print and online marketing partnerships and strategic business alliances to increase readership, improve online redemption and search engine capabilities.

• Leading the Coastal North San Diego County outside B2B Display Team. In absence of General Manager: Payroll, accounts receivables/collections, purchasing and leading departmental sales support and graphic artist departments.

• Spearheading multi-departmental training programs fostering consultative sales.

• creating sales contests

 Exceeding previous years’ sales and breaking a four-year pattern of dormancy, with revenue sales of $3, 026,824.

 Number one team ranking in company-wide contest for new account growth, surpassing eight other teams. Exceeded #2 ranked team’s numbers by 30%.

• Integral part of committee for San Diego Unit’s annual corporate sales kickoff, a huge event mandatory for all reps, management and senior staff.

Procurement of advertising from corporations, advertising agencies, employment agencies and business owners.

Responsibilities include but not limited to building territories through high level prospecting, while maintaining current customer satisfaction through excellent customer service, attention to detail and follow-through; creation of customized marketing proposals; design consultation and collections. Lead role in recruiting, training and mentoring sales representatives.

•Successfully increased annual sales of $195,000 to over $650,000, with less than 1% adjustments.

•Produced 38% of sales for the annual Job Fair

•Winner of President's Club 2002 and 2001

•Broke 16 Territory Records and held numerous titles of employee of the week and month

•Special Recognition Award for First Year's Performance

• Transforming original Encinitas Coin & Jewelry into a niche market expert, focused on acquisition of Victorian and other rare pieces. Providing written appraisals to collectors.
 Completing due diligence and extensive research to become a Subject Matter Expert in this market, developing a personal, comprehensive library of research books. Developing relationships with key national antique dealers.
 Completing a comprehensive remodel of the store to attract an upscale client base.
• Creating three inventory catalogues and disseminating to clients. Attending antique shows, purchasing and reselling via phone and fax in pre-Internet era.

Additional Career Highlight:

ADVO, the nation's largest advertising company, leader in direct-mailed delivery of both printed and pre-printed insert products to zip codes throughout the United States.

•National Sales Trainer: Creating/delivering powerful training programs to 100+ reps at a given time.

•Achieved sales in excess of 2 1/2 million inserts weekly

•Ranked as the number two sales rep in the South Western United States